Who is 37signals?
We’re a privately-held Chicago-based company committed to building the best web-based software products possible with the least number of features necessary. Our products do less than the competition — intentionally. We’ve been in business since 1999 and love what we do.
Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas. Anyone working on a web app - including entrepreneurs, designers, programmers, executives, or marketers - will find value and inspiration in this book. 37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications to get things done. Now you can find out how they did it and how you can do it too. It's not as hard as you think if you Get Real.
Have an Enemy 1. Help you to find the direction of application in two ways. a. Figure out what you cannot do b. Figure out what you can do better 2. It's good market strategy of having an enemy, telling a story based on an ...
评分你真的需要很多吗? 不管是功能还是人员,我真的需要这么多吗?如果去掉这一部分会有什么后果?去掉另外一部分呢? 如今大部分行业的竞争都是你有我也有的“面积”上的追逐,而很少说是专注于小而精。 当你的投资人问道你:如何防范腾讯、360时,你是否也可以这样回答:“无所...
评分一、引言 1、求实 求实是一种更小规模,更快速度,更高质量的产品构建方法 -求实方法省略表达现实(图表/文本)而直接构建现实(设计/开发) -求实方法追求精炼 -求实方法保持精益和敏捷 -求实方法从实际的用户体验开始,并且构建似曾相识的体验 -求实方法聚焦于上线、...
评分37signal的这帮人很厉害,由一帮开源社区的活跃者组成。也许你没用过他们Basecamp等产品,不过你如果是做web开发的话,应该听过他们的开源框架:Ruby on Rails 这本书讲了他们如何仅仅凭着十来号人(并且分布在几个城市中)打造出好几个响当当的Web应用,和一个火爆的开源框架...
评分一 <Getting real>是和<Rework>一起买,先从薄的入手,花了一个早上加下午一点点时间读完,这书主要是写给web designer看的,我属于完全的outsider,有趣的是,我也从中也学到了很多,其实设计网页和做事,做人也有很多想通的道理 作者提到,一个很好的软件的方式就是一开始...
单看也许不错,不过跟rework基本都是重复的。either one will do
评分一路求实
评分37signals rocks
评分一路颠簸的读完
评分很实在很实用
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