Getting Real

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Who is 37signals?

We’re a privately-held Chicago-based company committed to building the best web-based software products possible with the least number of features necessary. Our products do less than the competition — intentionally. We’ve been in business since 1999 and love what we do.

出版者:37signals
作者:Jason Fried
出品人:
页数:194
译者:
出版时间:2009-11-18
价格:USD 24.99
装帧:Paperback
isbn号码:9780578012810
丛书系列:
图书标签:
  • 互联网 
  • 37signals 
  • 创业 
  • 敏捷开发 
  • web 
  • 管理 
  • 设计 
  • Web应用 
  •  
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Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas. Anyone working on a web app - including entrepreneurs, designers, programmers, executives, or marketers - will find value and inspiration in this book. 37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications to get things done. Now you can find out how they did it and how you can do it too. It's not as hard as you think if you Get Real.

具体描述

读后感

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做得比竟争对手少 资源拮据往往能激发想象力 当在有限的资源平台上运作,你往往会被迫更早的更紧迫的认识到这种压力。那是一件好事。 有压力才会促使创新。 如果你越不把软件当作一种交易去做,你就越能做得好。把它控制在一个你能把握的小范围 内,你就有可能真正地享受过程...  

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书的篇幅虽不长,却从前前后后,方方面面讲述如何开始成功地运维一个互联网产品。这本书对于曾在或是正在从事互联网工作的人来说,会更能感受到这本书的魅力。因为有过太多的失败,有过太多弯路,才会深深觉得其中的道理。 轻装上阵,可以说是这本书的灵魂。 从组织的...  

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你真的需要很多吗? 不管是功能还是人员,我真的需要这么多吗?如果去掉这一部分会有什么后果?去掉另外一部分呢? 如今大部分行业的竞争都是你有我也有的“面积”上的追逐,而很少说是专注于小而精。 当你的投资人问道你:如何防范腾讯、360时,你是否也可以这样回答:“无所...  

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去年,我先读了中文版Getting Real,然后选择的看了英文版。 很受启发。所谓的启发,是指你会从文中找到自己想像的事物和灵感,我于是一边看一边记下自己脑子里被呼唤出来的东西。 这个短小的著作同那些巨制一样伟大,它甚至影响了我的行文风格。是啊,这样写东西不是很好吗...  

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Have an Enemy 1. Help you to find the direction of application in two ways. a. Figure out what you cannot do b. Figure out what you can do better 2. It's good market strategy of having an enemy, telling a story based on an ...  

用户评价

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Every one can read a book.Everyone can come up with and idea. But the difference between you and every one else will be how well you execute. This book is all about great execution.

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It's very very important to me, and should also to anyone making web apps and business. I've read it more than 10 times.

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与Rework那本重复的地方太多了些...

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37signals rocks

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今年看的最有价值的书!

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