Getting to Plan B 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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John Mullins 作者

Harvard Business Press

译者

2009-09-01 出版日期

272 页数

USD 29.95 价格

Hardcover

丛书系列

9781422126691 图书编码

Getting to Plan B 在线电子书图书标签: 创业商业模式商业战略英文原版管理英文 SciStartup

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发表于2025-06-03

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Getting to Plan B 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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Well, it turns out that Plan B will lead to a healthy birth, not of a child, but an emerging new firm. The all-star team combined their academic rigorousness and veteran rule-of-thumb to shed some new lights on the trite topic of business planning. Rich in anecdotes across various startup settings, the book deserves an A on my reading list.

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商科是门玄学…

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这个书建议翻译成中文我读完英文受益匪浅

Getting to Plan B 在线电子书著者简介

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Getting to Plan B 在线电子书图书描述

You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it.

As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise. In fact, studies show that entrepreneurs who stick slavishly to their Plan A stand a greater chance of failing-and that many successful businesses barely resemble their founders' original idea.

The authors provide a rigorous process for stress testing your Plan A and determining how to alter it so your business makes money, solves customers' needs, and endures. You'll discover strategies for:

-Identifying the leap-of-faith assumptions hidden in your plan

-Testing those assumptions and unearthing why the plan might not work

-Reconfiguring the five components of your business model-revenue model, gross margin model, operating model, working capital model, and investment model-to create a sounder Plan B.

Filled with success stories and cautionary tales, this book offers real cases illustrating the authors' unique process. Whether your idea is for a start-up or a new business unit within your organization, Getting to Plan B contains the road map you need to reach success.

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