Behavioural Finance 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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William Forbes 作者

Wiley

译者

2009-10-19 出版日期

464 页数

660.00元价格

Paperback

丛书系列

9780470028049 图书编码

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Behavioural Finance 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Behavioural Finance 在线电子书图书描述

The study of Behavioural finance is relatively newand examines how individuals’ attitudes and behaviour affect their financial decisions and financial markets. ‘ Behavioural Finance’ builds onexisting knowledge and skills that students have already gained on an introductory finance or corporate finance course. The primary focus of the book is on how behavioural approaches extend what students already know. At each stage the theory is developed by application to the FTSE 100 companies and their valuation and strategy. This approach helps the reader understand how behavioural models can be applied to everyday problems faced by practitioners at both a market and individual company level. The book develops simple formal expositions of existing attempts to model the impact of behavioural bias on investor/managers’ decisions. Where possible this is done grounding the discussion in practical, numerical, examples from the financial press and business life.

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