Marketing Myopia pdf epub mobi txt 电子书 下载 2025
Theodore Levitt was an influential scholar and former editor of Harvard Business Review whose writings radically altered the way marketing is practiced and studied. He wrote eight books on marketing, including Innovation in Marketing and The Marketing Imagination.
- 营销短视症
- 市场营销
- 经济
- 教育
- 客户经营
- 市场
- 经济管理金融财富
- Marketing
What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles.
In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.
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营销大师Theodore的经典著作，不仅把营销与销售的区别讲透了，还把客户需求点出来供读者思考。今天来看这篇1975年出版的文章，依旧历久弥新。最喜欢结尾的一句话：If you mission is the moon, you don’t use a car.
评分营销大师Theodore的经典著作，不仅把营销与销售的区别讲透了，还把客户需求点出来供读者思考。今天来看这篇1975年出版的文章，依旧历久弥新。最喜欢结尾的一句话：If you mission is the moon, you don’t use a car.
评分营销大师Theodore的经典著作，不仅把营销与销售的区别讲透了，还把客户需求点出来供读者思考。今天来看这篇1975年出版的文章，依旧历久弥新。最喜欢结尾的一句话：If you mission is the moon, you don’t use a car.
评分就看了标题这篇。不长，虽然是1960年的，依然经典。not only about marketing, but about strategy.
评分就看了标题这篇。不长，虽然是1960年的，依然经典。not only about marketing, but about strategy.
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