Marketing Myopia 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Theodore Levitt 作者

Harvard Business Review

译者

2008-06-16 出版日期

104 页数

USD 8.95 价格

Paperback

丛书系列

9781422126011 图书编码

Marketing Myopia 在线电子书图书标签: 营销短视症市场营销经济教育客户经营市场经济管理金融财富 Marketing

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发表于2024-12-27

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Marketing Myopia 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Marketing Myopia 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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营销大师Theodore的经典著作，不仅把营销与销售的区别讲透了，还把客户需求点出来供读者思考。今天来看这篇1975年出版的文章，依旧历久弥新。最喜欢结尾的一句话：If you mission is the moon, you don’t use a car.

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就看了标题这篇。不长，虽然是1960年的，依然经典。not only about marketing, but about strategy.

评分☆☆☆☆☆

就看了标题这篇。不长，虽然是1960年的，依然经典。not only about marketing, but about strategy.

评分☆☆☆☆☆

Marketing Myopia 在线电子书著者简介

Theodore Levitt was an influential scholar and former editor of Harvard Business Review whose writings radically altered the way marketing is practiced and studied. He wrote eight books on marketing, including Innovation in Marketing and The Marketing Imagination.

Marketing Myopia 在线电子书图书目录

Marketing Myopia 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Marketing Myopia 在线电子书图书描述

What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles.

In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.

Marketing Myopia 在线电子书下载 mobi epub pdf txt 在线电子书下载

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