REPOSITIONING 在线电子书 图书标签: Marketing 美国 特劳特 定位 MKT
发表于2024-09-30
REPOSITIONING 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
Distribution / Be different / Perception change is a process
评分Distribution / Be different / Perception change is a process
评分Distribution / Be different / Perception change is a process
评分Distribution / Be different / Perception change is a process
评分最后一章讲得太CEO了,也没有actionable solution。好吧,长篇的议论文。
Jack Trout is president of Trout & Partners, a worldwide marketing firm with headquarters in Connecticut and offices in 13 countries. With Al Ries, he coauthored the marketing classic Positioning and the bestsellers
Marketing Warfare and The 22 Immutable Laws of
Marketing. Trout’s books have been translated into
16 languages, including the BusinessWeek bestseller
The New Positioning. You can visit his Web site at
www.troutandpartners.com.
Steve Rivkin is a naming expert with Trout & Partners
and coauthor of three books with Jack Trout. He is founder
of Rivkin & Associates LLC, a marketing and communications
consultancy in Glen Rock, N.J. Visit Steve at
www.rivkin.net.
The book that completes Positioning . . .
Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode.
Repositioning shows you how to adapt, compete—and succeed—in today’s overcrowded marketplace. Global marketing expert Jack Trout has retooled his most effective positioning strategies—providing a must-have arsenal of proven marketing techniques specifically redesigned for our current climate. With Repositioning, you can conquer the “3 Cs” of business: Competition, Change, and Crisis . . .
BEAT THE COMPETITION: Challenge your rivals, differentiate your product, increase your value, and stand out in the crowd.
CHANGE WITH THE TIMES: Use the latest technologies, communications, and multimedia resources to connect with your consumers.
MANAGE A CRISIS: Cope with everything from profi t losses and rising costs to bad press and PR nightmares.
Even if your company is doing well, these cutting-edge marketing observations can keep you on top of your game and ahead of the pack. You’ll discover how expanding product lines may decrease your overall sales, why new brand names often outsell established brands, and why slashing prices is usually a bad idea. You’ll learn the dangers of attacking your competitors head-on—and the value of emphasizing value. You’ll see how consumers can have too many choices to pick from—and what you can do to make them pick your brand.
Drawing from the latest research studies, consumer statistics, and business-news headlines, Trout reveals the hidden psychological motives that drive today’s market. Understanding the mindset of your consumers is half the battle. Winning in today’s world is often a matter of repositioning. It’s how you rethink the strategies you’ve always relied on. It’s how you regain the success you’ve worked so hard for. It’s how you win the new battle of the mind.
现在有一个很明显的情况,缩隂的女性的年龄在逐步小龄化,缩隂开始被女性认知。人们的观念日益开放,人们不再是谈性色变。但是面临一个很正要的问题,si处有异味怎么办?该怎么选择适合自己的缩隂产品?自舒&美&茵来到国内,广大的女性不再感到迷茫,应为她们看到了再次成...
评分 评分 评分看到有些人评论这本书差,真怀疑他们的水平,不是真正懂定位的不知道它的价值,特劳特这本书是他毕生经验的总结,要读了他全部的著作,才能理解这本书的深度,这薄薄的一本书,就顶得上侯惪夫那本《重新认识定位》这个大部头了,适合CEO们随身携带,经常对照思考
评分特劳特的系列书籍我是基本全部阅读过,他的定位、差异化、简单的观念是很有指导性作用,当然最欣赏的作品就是《营销战》。其他作品呢,感觉体系化不够。这本《重新定位》,是封笔之作,但不能不说是垃圾之作。从内容来看,无任何新颖,或许你要说这就是定位的思维,那至少应该...
REPOSITIONING 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024