Advertising and Promotion 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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George Belch 作者

McGraw-Hill/Irwin

譯者

2008-07-01 出版日期

864 頁數

$ 240.13 價格

Hardcover

叢書系列

9780073381091 圖書編碼

Advertising and Promotion 在線電子書圖書標籤: advertisting Promotion Marketing IMC Advertising

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發表於2024-10-05

Advertising and Promotion 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Advertising and Promotion 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Advertising and Promotion 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Advertising and Promotion 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Advertising and Promotion 在線電子書圖書描述

Belch/Belch 8th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.

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