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Williams, Eliza 作者

译者

2010-3 出版日期

224 页数

338.00元价格

丛书系列

9781856696470 图书编码

This is Advertising 在线电子书图书标签: 案例广告 digital

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发表于2024-08-26

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This is Advertising 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

This is Advertising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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This is Advertising 在线电子书图书描述

Advertising has changed. In today's world of multimedia and digital technology, the industry must find ways to build new relationships between brands and their audience, to make each product relevant as well as desirable. No longer is a simple television advertisement enough; brands need to communicate with their audience through all different kind of media.

This is Advertising addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. Each deals with a key emerging trend—digital, branded, ambient, integrated, and self-initiated. Featuring in total over 80 projects as well as ten-in-depth interviews by a selection of leading advertising figures, it offers an insightful overview for students or anyone involved with or interested in the current world of advertising.

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