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This is Advertising 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Williams, Eliza 作者

譯者

2010-3 出版日期

224 頁數

338.00元價格

叢書系列

9781856696470 圖書編碼

This is Advertising 在線電子書圖書標籤: 案例廣告 digital

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發表於2024-11-29

This is Advertising 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

This is Advertising 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

This is Advertising 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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This is Advertising 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

This is Advertising 在線電子書圖書描述

Advertising has changed. In today's world of multimedia and digital technology, the industry must find ways to build new relationships between brands and their audience, to make each product relevant as well as desirable. No longer is a simple television advertisement enough; brands need to communicate with their audience through all different kind of media.

This is Advertising addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. Each deals with a key emerging trend—digital, branded, ambient, integrated, and self-initiated. Featuring in total over 80 projects as well as ten-in-depth interviews by a selection of leading advertising figures, it offers an insightful overview for students or anyone involved with or interested in the current world of advertising.

This is Advertising 在線電子書下載 mobi epub pdf txt 在線電子書下載

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