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Political Campaign Communication 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Larry Powell 作者

Allyn & Bacon

译者

2004-1-29 出版日期

310 页数

USD 83.60 价格

Paperback

丛书系列

9780205318438 图书编码

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Political Campaign Communication 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy Analyses the impact of digital media and 24/7 news cycle on campaign conduct Distributed by Syndetic Solutions, Inc.

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