Political Campaign Communication

Political Campaign Communication pdf epub mobi txt 電子書 下載2025

出版者:Allyn & Bacon
作者:Larry Powell
出品人:
頁數:310
译者:
出版時間:2004-1-29
價格:USD 83.60
裝幀:Paperback
isbn號碼:9780205318438
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Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy Analyses the impact of digital media and 24/7 news cycle on campaign conduct Distributed by Syndetic Solutions, Inc.

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