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Casino Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Hashimoto, Kathryn 作者

譯者

2009-5 出版日期

160 頁數

$ 79.78 價格

叢書系列

9780131996144 圖書編碼

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發表於2024-09-20

Casino Marketing 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Casino Marketing 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Casino Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Casino Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Casino Marketing 在線電子書圖書描述

The content in Casino Marketing has been pulled from the author's personal knowledge learned from 30 years researching, teaching and writing in the field as well as prominent gambling practitioners, and industry trade journals. This book on casino marketing is an attempt to link the gaming industry to the business environment and its theoretical underpinnings. Different from its competitors, this book uses and discusses different marketing theories to teach fundamental knowledge in the area before applying the information to the industry. Therefore, the readers accomplish two goals at one sitting. They learn about fundamental marketing practices as well as casino industry applications. Starting with a traditional overview of the industry, the book quickly moves onto strategic planning by combining the input of nine different managers from many different levels of responsibility in a variety of casinos. No other book on the market so thoroughly explores the uncontrollable environments that dictate how our product, price, place, and promotions should change in casino marketing.

Casino Marketing 在線電子書下載 mobi epub pdf txt 在線電子書下載

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