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Buying In 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Rob Walker 作者

Random House Trade Paperbacks

譯者

2010-1 出版日期

320 頁數

USD 15.00 價格

叢書系列

9780812974096 圖書編碼

Buying In 在線電子書圖書標籤: 營銷 culture marketing Business 思想商業 society media,

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發表於2024-11-22

Buying In 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Buying In 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Buying In 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

Buying In 在線電子書用戶評價

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murketing...

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Individuality vs. Identifying with greater good. Symbol.

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murketing...

評分☆☆☆☆☆

murketing...

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murketing...

Buying In 在線電子書著者簡介

Buying In 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Buying In 在線電子書圖書描述

Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In , Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to them, we are rapidly embracing brands. Profiling Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, among others, Walker demonstrates the ways in which buyers adopt products not just as consumer choices but as conscious expressions of their identities. Part marketing primer, part work of cultural anthropology, Buying In reveals why now, more than ever, we are what we buy—and vice versa.

Buying In 在線電子書下載 mobi epub pdf txt 在線電子書下載

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