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Larson, Charles U. 作者

译者

2009-3 出版日期

480 页数

965.00元价格

丛书系列

9780495800125 图书编码

Persuasion 在线电子书图书标签: 外国文学

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Persuasion 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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PERSUASION: RECEPTION AND RESPONSIBILITY, International Edition, examines various aspects of popular cultureupolitics, mass media, advertising, and the Internetuas they exemplify critical theories of persuasion. Easy to understand and written in a conversational tone, the Twelfth Edition is filled with current, real-life examples of persuasion in action that help students apply what they've learned to everyday life. Author Charles U. Larson weaves together persuasion theory, research, and ethics to underscore the book's central purpose: to help students master the topics of the course, develop skills as critical consumers of all forms of persuasion, and understand their responsibilities as constant receivers of persuasive messages in today's 24/7 networked and media-saturated world.

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