Marketing Research

Marketing Research pdf epub mobi txt 電子書 下載2025

出版者:
作者:Iacobucci, Dawn; Churchill Jr., Gilbert A.
出品人:
頁數:700
译者:
出版時間:2009-12
價格:0
裝幀:
isbn號碼:9780538743778
叢書系列:
圖書標籤:
  • 市場研究 
  • MR 
  •  
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Expect superior, balanced coverage of both qualitative and quantitative marketing research with this market-leading text from respected marketing authorities Dr. Dawn Iacobucci and Dr. Gilbert Churchill. Recognized as the classic authority for today's marketing research, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, 10e, International Edition ensures the reader develops a strong conceptual as well as practical understanding of marketing research as it's practiced today. The book's thorough coverage of the six stages of the research process provides a solid marketing research framework while addressing topics and tools of emerging importance. New Qualtrics research activities and coverage of SPSS 17 offer first-hand practice with some of the most popular online survey tools used in business today. With its proven applications, clear presentation, and variety of timely cases, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, 10e, International Edition serves as an exceptional learning tool for today's learners and as an invaluable reference tool for professionals throughout their careers.

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這本書是我見到過的最好的市場研究奠基書,沒有之一

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這本書是我見到過的最好的市場研究奠基書,沒有之一

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這本書是我見到過的最好的市場研究奠基書,沒有之一

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這本書是我見到過的最好的市場研究奠基書,沒有之一

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這本書是我見到過的最好的市場研究奠基書,沒有之一

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