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Subramanian, Guhan 作者

译者

2010-2 出版日期

236 页数

194.00元价格

丛书系列

9780393069464 图书编码

Negotiauctions 在线电子书图书标签: 谈判法律

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发表于2024-10-05

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Negotiauctions 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Negotiauctions 在线电子书图书描述

Today's increasingly competitive marketplace is filled with business transactions that include elements of both negotiations and auctions, yet the received wisdom on deal-making treats these two mechanisms separately. Leading dealmaking scholar Guhan Subramanian explores the ubiquitous situation in which negotiators are "fighting on two fronts"-across the table, of course, but also on the same side of the table with known, unknown, or possible competitors. Delving into case studies as diverse as buying a house, haggling over the rights to the television show Frasier, and selling "toxic" assets into the U.S. government's bailout fund, Subramanian combines meticulous research, field experience, and classroom-tested strategies to create an indispensable guide for anyone involved in buying or selling everything from cars to corporations.

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