Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
MyLab或是Mastering系列是在线作业系统。Access Code Card是在线作业系统的访问码,是老师和学生课堂之外网络互动及交流的平台,个人是无法使用这个平台的。请读者注意您购买的这个ISBN是不带Access Code Card的。
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the third marketing course since undergrad. how lovely!
评分居然读完了,case生动而且更新地很及时
评分目前看过Envrionment和Research两个部分,非常喜欢。是行文思路十分清晰,可以让人手不释卷的作品
评分介绍全面,实例很多,作为教材来说还是蛮不错的。但实在是太厚了,背个大砖头在书包里的感觉!
评分the third marketing course since undergrad. how lovely!
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