Principles of Marketing pdf epub mobi txt 電子書下載2025

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出版者:Prentice Hall

作者:Philip Kotler

出品人:

頁數:744

译者:

出版時間:2011-2-6

價格:USD 241.73

裝幀:Hardcover

isbn號碼:9780132167123

叢書系列:

圖書標籤:

Marketing
菲利普·科特勒
市場營銷
經濟
教材
MKT
營銷
英文原版

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Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

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