Principles of Marketing 在線電子書 圖書標籤: Marketing 菲利普·科特勒 市場營銷 經濟 教材 MKT 營銷 英文原版
發表於2025-02-16
Principles of Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025
text book. good fundamental book.The prof sucks so that I have to read text book, worth it though.
評分廢話好多啊。。。
評分居然讀完瞭,case生動而且更新地很及時
評分寫得好清楚 讀完再看世界發現理解力就升瞭一層
評分每次讀都有點收獲,雖然厚,但是這書從上學那會就學,讀起來很快,建議幾年翻上一遍。
Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
MyLab或是Mastering係列是在綫作業係統。Access Code Card是在綫作業係統的訪問碼,是老師和學生課堂之外網絡互動及交流的平颱,個人是無法使用這個平颱的。請讀者注意您購買的這個ISBN是不帶Access Code Card的。
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Principles of Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025