Principles of Marketing

Principles of Marketing pdf epub mobi txt 電子書 下載2025

出版者:Prentice Hall
作者:Philip Kotler
出品人:
頁數:744
译者:
出版時間:2011-2-6
價格:USD 241.73
裝幀:Hardcover
isbn號碼:9780132167123
叢書系列:
圖書標籤:
  • Marketing 
  • 菲利普·科特勒 
  • 市場營銷 
  • 經濟 
  • 教材 
  • MKT 
  • 營銷 
  • 英文原版 
  •  
想要找書就要到 圖書目錄大全
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

MyLab或是Mastering係列是在綫作業係統。Access Code Card是在綫作業係統的訪問碼,是老師和學生課堂之外網絡互動及交流的平颱,個人是無法使用這個平颱的。請讀者注意您購買的這個ISBN是不帶Access Code Card的。

具體描述

讀後感

評分

評分

評分

評分

評分

用戶評價

评分

I read this book ten years ago. It is not a basic knowledge book of marketing 123, but an unforgetten memory for me in 2000. I looked it day and night and made up mind to be a real professional. Days are gone and i am chasing another goal in my life. Every time i open this book and i can't help thinking about the memory.

评分

在startup工作的一個特點就是,不斷地從書中學,從彆人那裏問,然後吸收,然後演練,然後Review,然後再學……

评分

I read this book ten years ago. It is not a basic knowledge book of marketing 123, but an unforgetten memory for me in 2000. I looked it day and night and made up mind to be a real professional. Days are gone and i am chasing another goal in my life. Every time i open this book and i can't help thinking about the memory.

评分

核心是唯客戶論,理論跟實際有點差彆,另外案例怎麼看著都像軟廣告呢

评分

目前看過Envrionment和Research兩個部分,非常喜歡。是行文思路十分清晰,可以讓人手不釋捲的作品

本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

© 2025 qciss.net All Rights Reserved. 小哈圖書下載中心 版权所有