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Buchholz, Andreas; W&ouml Rdemann, Wolfram; Wordemann, Wolfram 作者

译者

2000-6 出版日期

238 页数

506.00元价格

丛书系列

9780471720256 图书编码

What Makes Winning Brands Different 在线电子书图书标签: Branding

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What Makes Winning Brands Different 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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What Makes Winning Brands Different 在线电子书著者简介

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What Makes Winning Brands Different 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

What Makes Winning Brands Different 在线电子书图书描述

what makes winning brands different the hidden method behind the world’s most successful brands How can you overcome the worst marketing odds and set virtually any brand on a new path to growth? A fruit juice suddenly experiences a growth rate of 35 0.000000e+00ven though the consumer finds it more watery, sweeter and more artificial than 1000ure juice products. A mini car becomes an overnight success that lasts years although it looks and handles like a shoebox on wheels. A pasta brand achieves market dominance against 400 competitors in the same market, and this despite the fact that it has no objective quality advantage.According to Andreas Buchholz and Wolfram Wördemann, who have reached the end of a six-year research project on how and why some brands succeed in consistently outperforming their competitors, it all boils down to the right growth code. In this highly practical and readable book you will learn what makes the success of the world’s leading brands and how you can apply these lessons to your own product or service. Learning from winning brands is the best way to create new winning brands. Put the Buchholz and Wördemann method to work on any marketing challenge and develop a winning strategy for your brand. Marketing

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