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Mobile Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Haig, Matt 作者

译者

2011-11 出版日期

224 页数

$ 33.84 价格

丛书系列

9780749459505 图书编码

Mobile Marketing 在线电子书图书标签: mobile marketing

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Mobile Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Mobile Marketing 在线电子书图书描述

Although marketers are attracted to mobile channels, they struggle to understand those channels. This book demonstrates what mobile marketing is, shows readers how it fits into the marketing mix, and explains how they can use it to acquire and retain key customers, as well as build brands.

Mobile Marketing explores how this exciting channel is being used in different ways by marketers throughout the world, and shows the lessons that have been learned from these experiences. Case studiesdemonstrate how readers can take advantage of the mobile channel andhow to build a mobile marketing strategy. Subjects covered include: customer acquisition through mobile, engaging with customer through mobile, brand building through mobile, mobile internet, mobile applications, mobile services, mobile advertising, consumer experiences, preferences, privacy and permission.

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