Although marketers are attracted to mobile channels, they struggle to understand those channels. This book demonstrates what mobile marketing is, shows readers how it fits into the marketing mix, and explains how they can use it to acquire and retain key customers, as well as build brands.
Mobile Marketing explores how this exciting channel is being used in different ways by marketers throughout the world, and shows the lessons that have been learned from these experiences. Case studiesdemonstrate how readers can take advantage of the mobile channel andhow to build a mobile marketing strategy. Subjects covered include: customer acquisition through mobile, engaging with customer through mobile, brand building through mobile, mobile internet, mobile applications, mobile services, mobile advertising, consumer experiences, preferences, privacy and permission.
具体描述
读后感
评分
评分
评分
评分
用户评价
相关图书
本站所有内容均为互联网搜索引擎提供的公开搜索信息，本站不存储任何数据与内容，任何内容与数据均与本站无关，如有需要请联系相关搜索引擎包括但不限于百度，google,bing,sogou 等
© 2025 book.wenda123.org All Rights Reserved. 图书目录大全 版权所有