Stop pushing products--and start cultivating customer relationships.
If you need the best practices and ideas for marketing today--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.
This collection of HBR articles will help you:
- Figure out what business you're really in
- Collaborate with customers to meet current and future needs
- Create products that perform the jobs people need to get done
- Get a bird's-eye view of your brands' strengths and weaknesses
- Tap a market that's larger than China and India combined
- Deliver superior value to your B2B customers
- End the war between sales and marketing
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