The Cultural Dimension of International Business. Gary P. Ferraro 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Ferraro, Gary P. 作者

译者

2009-10 出版日期

240 页数

$ 59.61 价格

丛书系列

9780205747337 图书编码

The Cultural Dimension of International Business. Gary P. Ferraro 在线电子书图书标签: 商业 International 谈判管理教材 Culture Business

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The Cultural Dimension of International Business. Gary P. Ferraro 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The Cultural Dimension of International Business. Gary P. Ferraro 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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关于跨文化商务学习的入门书。

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关于跨文化商务学习的入门书。

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The Cultural Dimension of International Business. Gary P. Ferraro 在线电子书著者简介

The Cultural Dimension of International Business. Gary P. Ferraro 在线电子书图书目录

The Cultural Dimension of International Business. Gary P. Ferraro 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

The Cultural Dimension of International Business. Gary P. Ferraro 在线电子书图书描述

For junior/senior level undergraduate/graduate courses in Anthropology of Business, International Business, Applied Anthropology, International Marketing, and International Management. This is only book that demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. The text takes a unique five-pronged approach to the study of the cultural environment of global business. It explores (1) such general concepts as culture, ethnocentrism, and culture change; (2) the nature of the communication process, both linguistic and nonverbal communication; (3) a typology of value contrasts that can be applied anywhere in the world to help diagnose potential breakdowns in business communication; (4) a number of ways of collecting relevant culture-specific data on any of the hundreds of different national cultures of the world; and (5) a set of valuable skills and competencies that are vital for becoming a world class business person.

MyLab或是Mastering系列是在线作业系统。Access Code Card是在线作业系统的访问码，是老师和学生课堂之外网络互动及交流的平台，个人是无法使用这个平台的。请读者注意您购买的这个ISBN是不带Access Code Card的。

The Cultural Dimension of International Business. Gary P. Ferraro 在线电子书下载 mobi epub pdf txt 在线电子书下载

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