Consumer Behavior 在線電子書 圖書標籤: 消費者行為學 心理學 marketing Solomon 經濟學 管理學 教材 市場學
發表於2025-01-30
Consumer Behavior 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025
大學三年 終於有一本從頭到尾看過的課本。本書寫得還是很幽默的。課堂如戲,全靠自學。
評分很幽默!讀到停不下來:)
評分很幽默!讀到停不下來:)
評分大學三年 終於有一本從頭到尾看過的課本。本書寫得還是很幽默的。課堂如戲,全靠自學。
評分很幽默!讀到停不下來:)
Michael R. Solomon, Ph.D. is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph's University in Philadelphia. He also is Professor of Consumer Behaviour at the Manchester School of Business, The University of Manchester, U.K. Prior to joining the St. Joe's faculty in Fall 2006, he was the Human Sciences Professor of Consumer Behavior, at Auburn University and he served as Chairman of the Department of Mar¬keting in the School of Business at Rutgers University, New Brunswick, NJ. Prof. Solomon began his academic career in the Graduate School of Business Administration at New York University, where he also served as Associate Director of NYU's Insti¬tute of Retail Management. He earned B.A. degrees in Psychology and Sociology magna cum laude at Brandeis University in 1977, and a Ph.D. in Social Psychology at The University of North Carolina at Chapel Hill in 1981. He was awarded the Fulbright/FLAD Chair in Market Globalization by The U.S. Fulbright Commission and the Government of Portugal.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
涵盖了所有内容,然后,每一点就只有一句话。而且这一点很可能非常重要。这么重要的一点,一句话带过,你觉得这是什么书。 正好前段时间按刚读完《影响力》(用了2个天)。其中一章“承认和一致”用了多少页多少个故事来阐述一些细节。但书上就那么两句话,没了。 同时,翻译...
評分 評分惟有能够不为表面的现象所迷惑,才能够认清经典的价值。 绝大多数人很难读完这本书,即便你和年轻时候的我一样,对于广告和营销充满了憧憬与激情,很大一部分原因是因为,至今存在的任何一个中译本,都翻译得不太好。 你很容易就迷失在对中英文不同句式的生硬翻译之中,我确...
評分惟有能够不为表面的现象所迷惑,才能够认清经典的价值。 绝大多数人很难读完这本书,即便你和年轻时候的我一样,对于广告和营销充满了憧憬与激情,很大一部分原因是因为,至今存在的任何一个中译本,都翻译得不太好。 你很容易就迷失在对中英文不同句式的生硬翻译之中,我确...
評分随着经济的发展,消费者也越来越倾向于购买具有享乐价值的东西,而不只是看中产品的基本功能(包括价格)。因此一些独特性的感觉,比如哈雷摩托的声音、星巴克的香味等,能帮助产品在竞争对手中脱颖而出。所以要说产品的设计是产品成功与否的关键驱动力,则一点都不过分。而若...
Consumer Behavior 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025