Consumer Behavior 在線電子書 圖書標籤: 消費者行為學 心理學 marketing Solomon 經濟學 管理學 教材 市場學
發表於2025-04-27
Consumer Behavior 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025
大學三年 終於有一本從頭到尾看過的課本。本書寫得還是很幽默的。課堂如戲,全靠自學。
評分大學三年 終於有一本從頭到尾看過的課本。本書寫得還是很幽默的。課堂如戲,全靠自學。
評分很幽默!讀到停不下來:)
評分很幽默!讀到停不下來:)
評分大學三年 終於有一本從頭到尾看過的課本。本書寫得還是很幽默的。課堂如戲,全靠自學。
Michael R. Solomon, Ph.D. is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph's University in Philadelphia. He also is Professor of Consumer Behaviour at the Manchester School of Business, The University of Manchester, U.K. Prior to joining the St. Joe's faculty in Fall 2006, he was the Human Sciences Professor of Consumer Behavior, at Auburn University and he served as Chairman of the Department of Mar¬keting in the School of Business at Rutgers University, New Brunswick, NJ. Prof. Solomon began his academic career in the Graduate School of Business Administration at New York University, where he also served as Associate Director of NYU's Insti¬tute of Retail Management. He earned B.A. degrees in Psychology and Sociology magna cum laude at Brandeis University in 1977, and a Ph.D. in Social Psychology at The University of North Carolina at Chapel Hill in 1981. He was awarded the Fulbright/FLAD Chair in Market Globalization by The U.S. Fulbright Commission and the Government of Portugal.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
因为还在上学的原因,在读这个原版。这是研究生的教材,对没有四年大学的相关背景的童鞋,建议你就别读了。原版比较有意思,贯穿很多理论和案例。中文的没有看过,不过很多东西没有办法翻译过去,意境是不太一样的。
評分 評分这本书由微观到宏观,由个体到群体,从市场、个体、决策者、亚文化和文化五个角度逐层剖析消费者行为,突出多学科、综合性的研究视角,反映全球化、数字化背景下消费者行为的最新发展。..保留了所罗门教授原著的内容框架和理论精华,增加了中国消费者行为的重要内容及本土案例...
評分看了这本书,同时也看到了网上很多关于对小米与老罗的批评,认为是过度营销与虚假营销。 首先,小米和锤子不是苹果,雷军和老罗也不是乔布斯,他们在手机或是电子消费品领域本来就是一无所有的穷光蛋,没什么老底,不营销怎么活下去,怎么让人了解和认识他们。虽说消费者不是...
評分消费决策一直是我很关心的事情,每次花钱的时候,尤其是大额消费,都要思前想后,犹豫再三。比如,买辆新车、给孩子选个幼儿园、买个新手机。然后每一次决策都没有认真想清楚,到底是什么影响了自己的最终判断。于是开始着手看消费行为的书籍。 这是我关于消费行为的第二本书,...
Consumer Behavior 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025