What do Apple, Patagonia, Virgin and Slow Food have in common? Why do millions of people identify with Nike and idolize Ferrari cars? Why are some brands simply fads that emerge suddenly and then disappear as quickly, while others become part of a lifestyle and are never forgotten? Antonio Marazza, General Manager of Landor Milan, and Stefania Saviolo, Professor at Bocconi University, investigate the reasons why some brands are adopted by people not for what they do, or what they stand for, but for the inspiration they provide. Drawing on both cutting-edge research and empirical observation, this book offers a practical guide to successfully manage authority, cult, icon and lifestyle brands with examples from industries such as automotive, fashion, luxury, design, where symbolic value creation is key.
具体描述
读后感
评分
评分
评分
评分
用户评价
教授自己写的书 读起来就是一个lecture接一个lecture 唠唠叨叨地洗脑人的感觉。其实感觉一篇论文可以讲完的事情。但是以此书出发去找自己感兴趣的小方向还是okay的。
评分框架清晰例子有趣，考试虽然考得撇，这书还是挺有启发性的~不过也就适合学生看，真正的manager哪个要看这玩意儿，还不得真刀真枪地上战场= =
评分框架清晰例子有趣，考试虽然考得撇，这书还是挺有启发性的~不过也就适合学生看，真正的manager哪个要看这玩意儿，还不得真刀真枪地上战场= =
评分框架清晰例子有趣，考试虽然考得撇，这书还是挺有启发性的~不过也就适合学生看，真正的manager哪个要看这玩意儿，还不得真刀真枪地上战场= =
评分教授自己写的书 读起来就是一个lecture接一个lecture 唠唠叨叨地洗脑人的感觉。其实感觉一篇论文可以讲完的事情。但是以此书出发去找自己感兴趣的小方向还是okay的。
相关图书
本站所有内容均为互联网搜索引擎提供的公开搜索信息，本站不存储任何数据与内容，任何内容与数据均与本站无关，如有需要请联系相关搜索引擎包括但不限于百度，google,bing,sogou 等
© 2025 book.wenda123.org All Rights Reserved. 图书目录大全 版权所有