What do Apple, Patagonia, Virgin and Slow Food have in common? Why do millions of people identify with Nike and idolize Ferrari cars? Why are some brands simply fads that emerge suddenly and then disappear as quickly, while others become part of a lifestyle and are never forgotten? Antonio Marazza, General Manager of Landor Milan, and Stefania Saviolo, Professor at Bocconi University, investigate the reasons why some brands are adopted by people not for what they do, or what they stand for, but for the inspiration they provide. Drawing on both cutting-edge research and empirical observation, this book offers a practical guide to successfully manage authority, cult, icon and lifestyle brands with examples from industries such as automotive, fashion, luxury, design, where symbolic value creation is key.
具體描述
讀後感
評分
評分
評分
評分
用戶評價
教授自己寫的書 讀起來就是一個lecture接一個lecture 嘮嘮叨叨地洗腦人的感覺。其實感覺一篇論文可以講完的事情。但是以此書齣發去找自己感興趣的小方嚮還是okay的。
评分教授自己寫的書 讀起來就是一個lecture接一個lecture 嘮嘮叨叨地洗腦人的感覺。其實感覺一篇論文可以講完的事情。但是以此書齣發去找自己感興趣的小方嚮還是okay的。
评分框架清晰例子有趣，考試雖然考得撇，這書還是挺有啓發性的~不過也就適閤學生看，真正的manager哪個要看這玩意兒，還不得真刀真槍地上戰場= =
评分教授自己寫的書 讀起來就是一個lecture接一個lecture 嘮嘮叨叨地洗腦人的感覺。其實感覺一篇論文可以講完的事情。但是以此書齣發去找自己感興趣的小方嚮還是okay的。
评分框架清晰例子有趣，考試雖然考得撇，這書還是挺有啓發性的~不過也就適閤學生看，真正的manager哪個要看這玩意兒，還不得真刀真槍地上戰場= =
相關圖書
本站所有內容均為互聯網搜索引擎提供的公開搜索信息，本站不存儲任何數據與內容，任何內容與數據均與本站無關，如有需要請聯繫相關搜索引擎包括但不限於百度，google,bing,sogou 等
© 2025 qciss.net All Rights Reserved. 小哈圖書下載中心 版权所有