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Essentials of Marketing Research (5 edition) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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William G. Zikmund 作者

South-Western College Pub

译者

2012-2-3 出版日期

480 页数

224.95 价格

Paperback

丛书系列

9781133190646 图书编码

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Essentials of Marketing Research (5 edition) 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Essentials of Marketing Research (5 edition) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Essentials of Marketing Research (5 edition) 在线电子书图书描述

Placing readers in the role of manager, ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic, core marketing research tasks. The book succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. Reflecting the latest developments from the field, the Fifth Edition also features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research.

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