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Essentials of Marketing Research (5 edition) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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William G. Zikmund 作者

South-Western College Pub

譯者

2012-2-3 出版日期

480 頁數

224.95 價格

Paperback

叢書系列

9781133190646 圖書編碼

Essentials of Marketing Research (5 edition) 在線電子書圖書標籤: MKT

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Essentials of Marketing Research (5 edition) 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Essentials of Marketing Research (5 edition) 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Essentials of Marketing Research (5 edition) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Essentials of Marketing Research (5 edition) 在線電子書著者簡介

Essentials of Marketing Research (5 edition) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Essentials of Marketing Research (5 edition) 在線電子書圖書描述

Placing readers in the role of manager, ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic, core marketing research tasks. The book succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. Reflecting the latest developments from the field, the Fifth Edition also features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research.

Essentials of Marketing Research (5 edition) 在線電子書下載 mobi epub pdf txt 在線電子書下載

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