Harvard Business Review on Customer Relationship Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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C. K. Prahalad 作者

Harvard Business School Press

译者

2002-01-15 出版日期

208 页数

179.0 价格

Paperback

丛书系列

9781578516995 图书编码

Harvard Business Review on Customer Relationship Management 在线电子书图书标签: CRM 管理 BUSINESS Marketing Management 广告客户价值 English

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Harvard Business Review on Customer Relationship Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Harvard Business Review on Customer Relationship Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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目前国内对CRM的了解还仅仅是一个初级阶段，看看这本书挺有好处。里面的文章都是经过大量的研究得出来的结论，因此很受益。我最喜欢的是FIRING UP THE FRONTLINE,讲的是怎样让前线的员工更好地跟公司同一个步伐，make something great happen!

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Harvard Business Review on Customer Relationship Management 在线电子书著者简介

Harvard Business Review on Customer Relationship Management 在线电子书图书目录

Harvard Business Review on Customer Relationship Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Harvard Business Review on Customer Relationship Management 在线电子书图书描述

Book Description

This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies, such as partnerships, branding, and superlative customer service.

About HBR

Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and enjoys the reverence of academics, executives, and management consultants. It has been the frequent publishing home for well known scholars and management thinkers, among them Clayton M. Christensen, Peter F. Drucker, Michael E. Porter, Rosabeth Moss Kanter, Gary Hamel, C.K. Prahalad, Robert S. Kaplan, and others. Management and business concepts and terms such as "Balanced scorecard," "Core competence," "Strategic intent," "Reengineering," "Globalization," "Marketing myopia," and "Glass ceiling" were first given prominence in HBR's pages. Its worldwide English-language circulation is 240,000, and there are 11 licensed editions of the magazine, including two Chinese-language editions, a German edition, and an English-language South Asia edition. The magazine is editorially independent of Harvard Business School. It is not peer reviewed.

Book Dimension

length: (cm)20.8 　　　　　　　　　　　　　 width:(cm)14.2

Harvard Business Review on Customer Relationship Management 在线电子书下载 mobi epub pdf txt 在线电子书下载

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