Harvard Business Review on Customer Relationship Management

Harvard Business Review on Customer Relationship Management pdf epub mobi txt 电子书 下载 2025

出版者:Harvard Business School Press
作者:C. K. Prahalad
出品人:
页数:208
译者:
出版时间:2002-01-15
价格:179.0
装帧:Paperback
isbn号码:9781578516995
丛书系列:
图书标签:
  • CRM 
  • 管理 
  • BUSINESS 
  • Marketing 
  • Management 
  • 广告 
  • 客户价值 
  • English 
  •  
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Book Description

This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies, such as partnerships, branding, and superlative customer service.

About HBR

Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and enjoys the reverence of academics, executives, and management consultants. It has been the frequent publishing home for well known scholars and management thinkers, among them Clayton M. Christensen, Peter F. Drucker, Michael E. Porter, Rosabeth Moss Kanter, Gary Hamel, C.K. Prahalad, Robert S. Kaplan, and others. Management and business concepts and terms such as "Balanced scorecard," "Core competence," "Strategic intent," "Reengineering," "Globalization," "Marketing myopia," and "Glass ceiling" were first given prominence in HBR's pages. Its worldwide English-language circulation is 240,000, and there are 11 licensed editions of the magazine, including two Chinese-language editions, a German edition, and an English-language South Asia edition. The magazine is editorially independent of Harvard Business School. It is not peer reviewed.

Book Dimension

length: (cm)20.8                 width:(cm)14.2

具体描述

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目前国内对CRM的了解还仅仅是一个初级阶段,看看这本书挺有好处。里面的文章都是经过大量的研究得出来的结论,因此很受益。 我最喜欢的是FIRING UP THE FRONTLINE,讲的是怎样让前线的员工更好地跟公司同一个步伐,make something great happen!

评分

目前国内对CRM的了解还仅仅是一个初级阶段,看看这本书挺有好处。里面的文章都是经过大量的研究得出来的结论,因此很受益。 我最喜欢的是FIRING UP THE FRONTLINE,讲的是怎样让前线的员工更好地跟公司同一个步伐,make something great happen!

评分

目前国内对CRM的了解还仅仅是一个初级阶段,看看这本书挺有好处。里面的文章都是经过大量的研究得出来的结论,因此很受益。 我最喜欢的是FIRING UP THE FRONTLINE,讲的是怎样让前线的员工更好地跟公司同一个步伐,make something great happen!

评分

目前国内对CRM的了解还仅仅是一个初级阶段,看看这本书挺有好处。里面的文章都是经过大量的研究得出来的结论,因此很受益。 我最喜欢的是FIRING UP THE FRONTLINE,讲的是怎样让前线的员工更好地跟公司同一个步伐,make something great happen!

评分

目前国内对CRM的了解还仅仅是一个初级阶段,看看这本书挺有好处。里面的文章都是经过大量的研究得出来的结论,因此很受益。 我最喜欢的是FIRING UP THE FRONTLINE,讲的是怎样让前线的员工更好地跟公司同一个步伐,make something great happen!

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