Harvard Business Review on Customer Relationship Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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C. K. Prahalad 作者

Harvard Business School Press

譯者

2002-01-15 出版日期

208 頁數

179.0 價格

Paperback

叢書系列

9781578516995 圖書編碼

Harvard Business Review on Customer Relationship Management 在線電子書圖書標籤: CRM 管理 BUSINESS Marketing Management 廣告客戶價值 English

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發表於2024-11-23

Harvard Business Review on Customer Relationship Management 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Harvard Business Review on Customer Relationship Management 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Harvard Business Review on Customer Relationship Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

Harvard Business Review on Customer Relationship Management 在線電子書用戶評價

評分☆☆☆☆☆

目前國內對CRM的瞭解還僅僅是一個初級階段，看看這本書挺有好處。裏麵的文章都是經過大量的研究得齣來的結論，因此很受益。我最喜歡的是FIRING UP THE FRONTLINE,講的是怎樣讓前綫的員工更好地跟公司同一個步伐，make something great happen!

評分☆☆☆☆☆

Harvard Business Review on Customer Relationship Management 在線電子書著者簡介

Harvard Business Review on Customer Relationship Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Harvard Business Review on Customer Relationship Management 在線電子書圖書描述

Book Description

This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies, such as partnerships, branding, and superlative customer service.

About HBR

Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and enjoys the reverence of academics, executives, and management consultants. It has been the frequent publishing home for well known scholars and management thinkers, among them Clayton M. Christensen, Peter F. Drucker, Michael E. Porter, Rosabeth Moss Kanter, Gary Hamel, C.K. Prahalad, Robert S. Kaplan, and others. Management and business concepts and terms such as "Balanced scorecard," "Core competence," "Strategic intent," "Reengineering," "Globalization," "Marketing myopia," and "Glass ceiling" were first given prominence in HBR's pages. Its worldwide English-language circulation is 240,000, and there are 11 licensed editions of the magazine, including two Chinese-language editions, a German edition, and an English-language South Asia edition. The magazine is editorially independent of Harvard Business School. It is not peer reviewed.

Book Dimension

length: (cm)20.8 　　　　　　　　　　　　　 width:(cm)14.2

Harvard Business Review on Customer Relationship Management 在線電子書下載 mobi epub pdf txt 在線電子書下載

想要找書就要到圖書目錄大全

book.wenda123.org

立刻按 ctrl+D收藏本頁

你會得到大驚喜!!