Media Semiotics 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Jonathan Bignell 作者

Manchester University Press

译者

2002-4-4 出版日期

256 页数

GBP 11.99 价格

Paperback

丛书系列

9780719062056 图书编码

Media Semiotics 在线电子书图书标签: media 英文文化 semiotics Semiology

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Media Semiotics 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Media Semiotics 在线电子书著者简介

Senior Lecturer in Media Arts at Royal Holloway, University of London.

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Media Semiotics 在线电子书图书描述

This is an expanded and revised edition of an investigation of the critical approach in contemporary media studies. The main media studied on university courses (advertising, magazines, the press, TV, cinema, "new media" including computer games, the Internet and the World Wide ) are all addressed substantially and in separate detailed chapters. New material in this second edition includes sections on men's style magazines, docusoaps and "reality TV", digital interactive television, and mobile phone text messaging. It begins by explaining the concept of the sign and the ideological roles of media in contemporary culture and then scrutinises advertisements, glossy magazines, daily newspapers, TV programmes, recent films, and interactive media, with each chapter containing close analyses of particular examples. Key strands in critical theory such as ideology and psychanalytic theory are explored and challenges to established semiotic methods posed by audience studies and postmodernism are discussed.

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