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Gillian Doyle 作者

SAGE Publications Ltd

译者

2002-4-15 出版日期

184 页数

GBP 25.99 价格

Paperback

丛书系列

9780761968757 图书编码

Understanding Media Economics 在线电子书图书标签: media 经济学挺有意思，总结了不少这个行业的规律媒体 economy GillianDoyle

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Understanding Media Economics 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

Understanding Media Economics 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Chapter2 vertical supply chain, three kinds of expansions and managerial theory.语言非常straightaway，advantages of expansions中horizontal one算是我理解最模糊不清的，没有经济学基础看economies of scale、scope和marginal cost啥的特别头大

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Understanding Media Economics 在线电子书著者简介

Gillian Doyle is Head of the Department of Film & Media Studies at Stirling University, as well as Director of the MSc in Media Management and a Member of the Stirling Media Research Institute. She is also the author of Media Ownership (Sage).

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Understanding Media Economics 在线电子书图书描述

Understanding Media Economics provides a clear, introduction to the key economic concepts and issues affecting the media. Written with the needs of non-specialists in mind, this book:

> Explains the fundamental concepts relevant to the study of media economics

> Considers the key industrial quesions facing the media industries today

> Relates economic theory to business practice

> Covers a wide range of media activity - advertsing, television, film, print media and new media

> Looks at the impact of economics on public policy

The study of media has traditionally been dominated by disciplines other than economics. In recent years, however, issues such as competition and international trade have split over into the agenda of mainstream media studies. Understanding Media Economics opens up these issues for non-specialists and offers a stimulating perspective on the contemporary media environment.

This book will be an essential purchase for all students of the media and mass communication.

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