Understanding Media Economics pdf epub mobi txt 电子书下载 2025

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出版者:SAGE Publications Ltd

作者:Gillian Doyle

出品人:

页数:184

译者:

出版时间:2002-4-15

价格:GBP 25.99

装帧:Paperback

isbn号码:9780761968757

丛书系列:

图书标签:

media
经济学
挺有意思，总结了不少这个行业的规律
媒体
economy
GillianDoyle
媒体经济学
媒体产业
传播经济学
数字媒体
媒体管理
经济学
传播学
媒体与技术
文化产业
出版业

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具体描述

Understanding Media Economics provides a clear, introduction to the key economic concepts and issues affecting the media. Written with the needs of non-specialists in mind, this book:

> Explains the fundamental concepts relevant to the study of media economics

> Considers the key industrial quesions facing the media industries today

> Relates economic theory to business practice

> Covers a wide range of media activity - advertsing, television, film, print media and new media

> Looks at the impact of economics on public policy

The study of media has traditionally been dominated by disciplines other than economics. In recent years, however, issues such as competition and international trade have split over into the agenda of mainstream media studies. Understanding Media Economics opens up these issues for non-specialists and offers a stimulating perspective on the contemporary media environment.

This book will be an essential purchase for all students of the media and mass communication.

作者简介

Gillian Doyle is Head of the Department of Film & Media Studies at Stirling University, as well as Director of the MSc in Media Management and a Member of the Stirling Media Research Institute. She is also the author of Media Ownership (Sage).

目录信息

读后感

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广告与其说是给消费者做的倒不如说是为了打败竞争对手而做的。虽说企业扩大自己市场影响力上花费了大量资金于广告，但广告真正的影响力远没有等同或是超出对它的投入。现代的广告对于消费者是没有任何好处的。他们完全操控于不真实的信息中，这样长此以往，消费者就会慢慢对...

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还在看这本书但我实在觉得这本书比较艰深尤其是书里涉及的经济学知识没有专门学过的话比较茫然看的出这本书是很讲究系统非常有条理的几乎每一个章节都需要另外参考许多资料以达到触类旁通的效果复旦的老师不是吃素的选择这本作为参考书目自然是有道理能把它啃完了...

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用户评价

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我背了这本书一个晚上，然后老师说中文作答????????️

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我背了这本书一个晚上，然后老师说中文作答????????️

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简明清晰。

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导论可读

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Chapter2 vertical supply chain, three kinds of expansions and managerial theory.语言非常straightaway，advantages of expansions中horizontal one算是我理解最模糊不清的，没有经济学基础看economies of scale、scope和marginal cost啥的特别头大