Understanding Media Economics 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

☆☆☆☆☆
簡體網頁||繁體網頁

Gillian Doyle 作者

SAGE Publications Ltd

譯者

2002-4-15 出版日期

184 頁數

GBP 25.99 價格

Paperback

叢書系列

9780761968757 圖書編碼

Understanding Media Economics 在線電子書圖書標籤: media 經濟學挺有意思，總結瞭不少這個行業的規律媒體 economy GillianDoyle

喜歡 Understanding Media Economics 在線電子書的讀者還喜歡

下載鏈接在頁面底部

點擊這裡下載

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 複製鏈接

想要找書就要到圖書目錄大全

book.wenda123.org

立刻按 ctrl+D收藏本頁

你會得到大驚喜!!

發表於2024-12-27

Understanding Media Economics 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Understanding Media Economics 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Understanding Media Economics 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

Understanding Media Economics 在線電子書用戶評價

評分☆☆☆☆☆

Chapter2 vertical supply chain, three kinds of expansions and managerial theory.語言非常straightaway，advantages of expansions中horizontal one算是我理解最模糊不清的，沒有經濟學基礎看economies of scale、scope和marginal cost啥的特彆頭大

評分☆☆☆☆☆

我背瞭這本書一個晚上，然後老師說中文作答????????️

評分☆☆☆☆☆

我背瞭這本書一個晚上，然後老師說中文作答????????️

評分☆☆☆☆☆

導論可讀

評分☆☆☆☆☆

導論可讀

Understanding Media Economics 在線電子書著者簡介

Gillian Doyle is Head of the Department of Film & Media Studies at Stirling University, as well as Director of the MSc in Media Management and a Member of the Stirling Media Research Institute. She is also the author of Media Ownership (Sage).

Understanding Media Economics 在線電子書著者簡介

Understanding Media Economics 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Understanding Media Economics 在線電子書圖書描述

Understanding Media Economics provides a clear, introduction to the key economic concepts and issues affecting the media. Written with the needs of non-specialists in mind, this book:

> Explains the fundamental concepts relevant to the study of media economics

> Considers the key industrial quesions facing the media industries today

> Relates economic theory to business practice

> Covers a wide range of media activity - advertsing, television, film, print media and new media

> Looks at the impact of economics on public policy

The study of media has traditionally been dominated by disciplines other than economics. In recent years, however, issues such as competition and international trade have split over into the agenda of mainstream media studies. Understanding Media Economics opens up these issues for non-specialists and offers a stimulating perspective on the contemporary media environment.

This book will be an essential purchase for all students of the media and mass communication.

Understanding Media Economics 在線電子書下載 mobi epub pdf txt 在線電子書下載

想要找書就要到圖書目錄大全

book.wenda123.org

立刻按 ctrl+D收藏本頁

你會得到大驚喜!!