What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Start will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz. At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes , he has honed his best thinking about The Art of the Start .
最近在读《创业的艺术》,非常实用不错的一本创业指导类书籍,特定章节都有个小练习,关于“白手起家”这一章有一个练习是让搜寻一些创业者人名,了解他们的背景,他们是如何白手起家的。内容我将通过搜索、阅读、筛选、整理后陆续发布上来与大家分享。有兴趣的朋友请自...
评分说了一些实际的情况,不错 不过那些什么IPO之类的离我们太远 大多数可能仅仅只够开个店,然后赚点小钱奔小康 世界级企业····太遥远了 何况中国税负那么重,还有国有企业垄断
评分1️⃣关于创业:核心就是找到自己的商业模式,并站在Ta的角度解答下面的疑惑 赚谁的钱: Ta要什么? Ta的特征? Ta在哪里? 怎么赚: Ta能得到什么? Ta怎么知道我? Ta为什么选我? Ta会推荐么? 2️⃣关于起步:马云、马化腾最初都没想到企业会成今天这个样子,因...
评分昨日有幸听到Guy Kawasaki (《开始的艺术 》一书作者,Apple公司的“布道师”)的演讲,这是我近年来听到的最好的演讲之一,他提出了创新的十原则,彼岸博客中对他的演说有所介绍,自己在现场来听,果然名不虚传。可惜他的风趣无法通过一博客再现,过几日等 blackboard公司推出...
评分最近在读《创业的艺术》,非常实用不错的一本创业指导类书籍,特定章节都有个小练习,关于“白手起家”这一章有一个练习是让搜寻一些创业者人名,了解他们的背景,他们是如何白手起家的。内容我将通过搜索、阅读、筛选、整理后陆续发布上来与大家分享。有兴趣的朋友请自...
唉,原来是讲start up,格言警句不错
评分2011.11.7 Boooooooooooooring like hell. Nothing new.
评分把演讲看了,猜测内容大同小异,又暂时舍弃了。
评分这本书怎么能不码!除了chapter1的那个观点“make meaning”我不怎么同意以外其他都写的挺好(不同意的原因是我最讨厌给entrepreneur戴上“理想”的高帽),尤其是我们之前给改图写的那个plan如今看来真是纯种2B不解释......图样图森破!现实社会是残酷的骚年们!!!
评分苹果公司高管的作品,写得很实用
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