What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Start will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz. At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes , he has honed his best thinking about The Art of the Start .
具体描述
读后感
1️⃣关于创业：核心就是找到自己的商业模式，并站在Ta的角度解答下面的疑惑 赚谁的钱： Ta要什么？ Ta的特征？ Ta在哪里？ 怎么赚： Ta能得到什么？ Ta怎么知道我？ Ta为什么选我？ Ta会推荐么？ 2️⃣关于起步：马云、马化腾最初都没想到企业会成今天这个样子，因...
评分很实用，能燃起你心的星星之火，开启你思维深处萌动的念头。从书架里拿起这本书可以说是偶然，阅读它可以说是一时的冲动，但把它从书店中带回家却是因为它的价值它的力量。《创业的艺术》能唤醒你沉睡已久的“激情”，点燃你的斗志同时它还能给你做导航标。把它带回家，让...
评分转自：猪猪侠网站（www.zzxia.com） 我们经常能听到一些“成功人士”在主流媒体上发表一种观点：“创业只对1％的人适合”，这对于做着创业梦的人来说无非是一种很大的打击，他可能会开始怀疑自己是不是属于那1％里面，而怀疑本身就可能把许多准备创业的种子选手扼杀在梦想阶段...
评分Guy Kawasaki佩服！ 思路清醒，层层叠进的inspiring的mantra， 看完书后的第一反应就是： 原来我就是要做这个：startup!
评分昨日有幸听到Guy Kawasaki (《开始的艺术 》一书作者，Apple公司的“布道师”)的演讲，这是我近年来听到的最好的演讲之一，他提出了创新的十原则，彼岸博客中对他的演说有所介绍，自己在现场来听，果然名不虚传。可惜他的风趣无法通过一博客再现，过几日等 blackboard公司推出...
用户评价
把演讲看了，猜测内容大同小异，又暂时舍弃了。
评分强烈推荐~
评分Takeaway: 1)make money or make meaning? Answer: make meaning, money as a measurement; 2) wearing both hats: telescope and microscope; 3) never forget that, bootstrapping is an option
评分创业和VC两方面的人不妨都看看
评分每个创业者的必读书，涉及针对初创企业的方方面面，涵盖创业阶段的有所迷途和解决方案
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