Whatever You Think, Think the Opposite pdf epub mobi txt 电子书下载 2025

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[英]保罗·亚顿

英国创意鬼才；前上奇广告执行创意总监；上奇广告“创意母校”创办人；《独立报》专栏作家；克里奥国际广告奖、欧洲EPICA创意奖、戛纳国际创意奖得主；英国航空、丝卡香烟、英国航空制作经典广告；著有百万级畅销书《关键不是你现在有多棒，而是你想成为多棒的人》《无论你在想什么，反过来想想》等经典创意作品。

译者陈垦

出版人，策划人，先后创办上海世代文化、浦睿文化。

出版者:Portfolio

作者:Paul Arden

出品人:

页数:142

译者:

出版时间:2006-4-1

价格:GBP 11.65

装帧:Paperback

isbn号码:9781591841210

丛书系列:

图书标签:

創意
励志
英文原版
心理学
心理
广告
设计
创意

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Book Description

Filled with fun anecdotes, quirky photos, and off-the-wall business advice, the provocative sequel to "It's Not How Good You Are, It's How good You Want to Be" reveals the surprising power of bad decisions.

From Publishers Weekly

Referring to his first book, It's Not How Good You Are, It's How Good You Want to Be, Arden describes himself as "author of world's bestselling book," ably demonstrating one nugget of wisdom to be found in his latest: "Great people have great egos; maybe that's what makes them great." Otherwise, the book suggests that Arden is less a great person (or a great author) than a great former creative director at advertising powerhouse Saatchi and Saatchi. In the restrictive, often repetitive genre of management by aphorism, Arden is an original: master of the snappy maxim and eye-catching graphic, Arden advocates unconventional thinking, skipping college, taking risks, being outrageous and failing dramatically. Missing is a page in this book emblazoned "Take my advice with a grain of salt," or "Triumph for an advertising copywriter may be disaster for an accountant." Nevertheless, Mr. Arden's books are a pleasure to peruse. His writing is spare, clever, brisk and pointed. Illustrations are clean and witty. Think you whatever, this book is a natty little addition to the business bookshelf.

Book Dimension

length: (cm)17.5 　　　　　　　　　　　　　 width:(cm)10.9

具体描述

读后感

评分☆☆☆☆☆

合上《颠倒思维》这本书，我想到两个关键词——冒险和自我。自我，意味着不但要发现自己的个性，并在生活中体现它、保持它，还要要敢于提出自己的观点，以及付诸于实践。简单而言，做自己，肯定自己，按照你的想法生活你的生活。这本书告诉我们：观点本无所谓对与错，这完全...

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Too many people spend too much time trying to perfect something before they actually do it. Instead of waiting for perfection, run with what you've got, and fix it as you go. 如果不把励志书仅仅当励志的话，这本书很有现实意义，也行得通。事实也就是这样，要改...

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