Whatever You Think, Think the Opposite 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Paul Arden 作者

Portfolio

译者

2006-4-1 出版日期

142 页数

GBP 11.65 价格

Paperback

丛书系列

9781591841210 图书编码

Whatever You Think, Think the Opposite 在线电子书图书标签: 創意励志英文原版心理学心理广告设计创意

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发表于2025-04-04

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Whatever You Think, Think the Opposite 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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略显傻天真

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have the confidence to roll the dice.aim higher. No need to perfect things before going. Fix it as you go. “there's not right opinion, only the one share by the majority. you are always right.” 呵呵，呵呵呵。。。

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通篇是让人热血沸腾的标语式句子，虽然你看完后还是该干嘛干嘛，但起码在阅读的时候你也曾热血过不是吗。

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有点心灵鸡汤。Anyway，it's quite a state of mind.

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有时候，逆向思考更有用

Whatever You Think, Think the Opposite 在线电子书著者简介

[英]保罗·亚顿

英国创意鬼才；前上奇广告执行创意总监；上奇广告“创意母校”创办人；《独立报》专栏作家；克里奥国际广告奖、欧洲EPICA创意奖、戛纳国际创意奖得主；英国航空、丝卡香烟、英国航空制作经典广告；著有百万级畅销书《关键不是你现在有多棒，而是你想成为多棒的人》《无论你在想什么，反过来想想》等经典创意作品。

译者陈垦

出版人，策划人，先后创办上海世代文化、浦睿文化。

Whatever You Think, Think the Opposite 在线电子书图书目录

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Whatever You Think, Think the Opposite 在线电子书图书描述

Book Description

Filled with fun anecdotes, quirky photos, and off-the-wall business advice, the provocative sequel to "It's Not How Good You Are, It's How good You Want to Be" reveals the surprising power of bad decisions.

From Publishers Weekly

Referring to his first book, It's Not How Good You Are, It's How Good You Want to Be, Arden describes himself as "author of world's bestselling book," ably demonstrating one nugget of wisdom to be found in his latest: "Great people have great egos; maybe that's what makes them great." Otherwise, the book suggests that Arden is less a great person (or a great author) than a great former creative director at advertising powerhouse Saatchi and Saatchi. In the restrictive, often repetitive genre of management by aphorism, Arden is an original: master of the snappy maxim and eye-catching graphic, Arden advocates unconventional thinking, skipping college, taking risks, being outrageous and failing dramatically. Missing is a page in this book emblazoned "Take my advice with a grain of salt," or "Triumph for an advertising copywriter may be disaster for an accountant." Nevertheless, Mr. Arden's books are a pleasure to peruse. His writing is spare, clever, brisk and pointed. Illustrations are clean and witty. Think you whatever, this book is a natty little addition to the business bookshelf.

Book Dimension

length: (cm)17.5 　　　　　　　　　　　　　 width:(cm)10.9

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