Whatever You Think, Think the Opposite 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025


Whatever You Think, Think the Opposite

简体网页||繁体网页
Paul Arden 作者
Portfolio
译者
2006-4-1 出版日期
142 页数
GBP 11.65 价格
Paperback
丛书系列
9781591841210 图书编码

Whatever You Think, Think the Opposite 在线电子书 图书标签: 創意  励志  英文原版  心理学  心理  广告  设计  创意   


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发表于2025-04-04


Whatever You Think, Think the Opposite 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

Whatever You Think, Think the Opposite 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

Whatever You Think, Think the Opposite 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025



Whatever You Think, Think the Opposite 在线电子书 用户评价

评分

略显傻天真

评分

have the confidence to roll the dice.aim higher. No need to perfect things before going. Fix it as you go. “there's not right opinion, only the one share by the majority. you are always right.” 呵呵,呵呵呵。。。

评分

通篇是让人热血沸腾的标语式句子,虽然你看完后还是该干嘛干嘛,但起码在阅读的时候你也曾热血过不是吗。

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有点心灵鸡汤。Anyway,it's quite a state of mind.

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有时候,逆向思考更有用

Whatever You Think, Think the Opposite 在线电子书 著者简介

[英]保罗·亚顿

英国创意鬼才;前上奇广告执行创意总监;上奇广告“创意母校”创办人;《独立报》专栏作家;克里奥国际广告奖、欧洲EPICA创意奖、戛纳国际创意奖得主;英国航空、丝卡香烟、英国航空制作经典广告;著有百万级畅销书《关键不是你现在有多棒,而是你想成为多棒的人》《无论你在想什么,反过来想想》等经典创意作品。

译者 陈垦

出版人,策划人,先后创办上海世代文化、浦睿文化。


Whatever You Think, Think the Opposite 在线电子书 图书目录


Whatever You Think, Think the Opposite 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Whatever You Think, Think the Opposite 在线电子书 图书描述

Book Description

Filled with fun anecdotes, quirky photos, and off-the-wall business advice, the provocative sequel to "It's Not How Good You Are, It's How good You Want to Be" reveals the surprising power of bad decisions.

From Publishers Weekly

Referring to his first book, It's Not How Good You Are, It's How Good You Want to Be, Arden describes himself as "author of world's bestselling book," ably demonstrating one nugget of wisdom to be found in his latest: "Great people have great egos; maybe that's what makes them great." Otherwise, the book suggests that Arden is less a great person (or a great author) than a great former creative director at advertising powerhouse Saatchi and Saatchi. In the restrictive, often repetitive genre of management by aphorism, Arden is an original: master of the snappy maxim and eye-catching graphic, Arden advocates unconventional thinking, skipping college, taking risks, being outrageous and failing dramatically. Missing is a page in this book emblazoned "Take my advice with a grain of salt," or "Triumph for an advertising copywriter may be disaster for an accountant." Nevertheless, Mr. Arden's books are a pleasure to peruse. His writing is spare, clever, brisk and pointed. Illustrations are clean and witty. Think you whatever, this book is a natty little addition to the business bookshelf.

Book Dimension

length: (cm)17.5                 width:(cm)10.9

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Whatever You Think, Think the Opposite 在线电子书 读后感

评分

书籍的文字与配画的搭配非常巧妙,是互动性很强的书,读起来流畅轻松,也很快乐,仿佛在与作者面对面的聊天!作者非常真诚的讲述脱离平庸,勇敢冒险的乐趣,非常励志也不失智慧和幽默!  

评分

从任何引发你共鸣、激发你想象的地方偷。狂热地吸收电影、音乐、图书、绘画、诗歌、摄影、对话、梦境、树木、建筑、路标、云朵、光与影。专注去偷那些对你的心灵说话的东西。只有这么做了,你的作品(以及你的赃物)才会显得真实。真实是无价的。独创是不存在的。别操心你如何...  

评分

合上《颠倒思维》这本书,我想到两个关键词——冒险和自我。 自我,意味着不但要发现自己的个性,并在生活中体现它、保持它,还要要敢于提出自己的观点,以及付诸于实践。简单而言,做自己,肯定自己,按照你的想法生活你的生活。这本书告诉我们:观点本无所谓对与错,这完全...

评分

从任何引发你共鸣、激发你想象的地方偷。狂热地吸收电影、音乐、图书、绘画、诗歌、摄影、对话、梦境、树木、建筑、路标、云朵、光与影。专注去偷那些对你的心灵说话的东西。只有这么做了,你的作品(以及你的赃物)才会显得真实。真实是无价的。独创是不存在的。别操心你如何...  

评分

书籍的文字与配画的搭配非常巧妙,是互动性很强的书,读起来流畅轻松,也很快乐,仿佛在与作者面对面的聊天!作者非常真诚的讲述脱离平庸,勇敢冒险的乐趣,非常励志也不失智慧和幽默!  

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Whatever You Think, Think the Opposite 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025


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