Whatever You Think, Think the Opposite 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Whatever You Think, Think the Opposite

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Paul Arden 作者
Portfolio
譯者
2006-4-1 出版日期
142 頁數
GBP 11.65 價格
Paperback
叢書系列
9781591841210 圖書編碼

Whatever You Think, Think the Opposite 在線電子書 圖書標籤: 創意  勵誌  英文原版  心理學  心理  廣告  設計  創意   


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發表於2024-06-11

Whatever You Think, Think the Opposite 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Whatever You Think, Think the Opposite 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Whatever You Think, Think the Opposite 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



Whatever You Think, Think the Opposite 在線電子書 用戶評價

評分

有些英式黑色幽默的部分真棒!

評分

非常輕鬆,簡短,一個小時內可以看完瞭。

評分

記住這本書的名字吧!!!

評分

記住這本書的名字吧!!!

評分

good book to read, expensive though.

Whatever You Think, Think the Opposite 在線電子書 著者簡介

[英]保羅·亞頓

英國創意鬼纔;前上奇廣告執行創意總監;上奇廣告“創意母校”創辦人;《獨立報》專欄作傢;剋裏奧國際廣告奬、歐洲EPICA創意奬、戛納國際創意奬得主;英國航空、絲卡香煙、英國航空製作經典廣告;著有百萬級暢銷書《關鍵不是你現在有多棒,而是你想成為多棒的人》《無論你在想什麼,反過來想想》等經典創意作品。

譯者 陳墾

齣版人,策劃人,先後創辦上海世代文化、浦睿文化。


Whatever You Think, Think the Opposite 在線電子書 著者簡介


Whatever You Think, Think the Opposite 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Whatever You Think, Think the Opposite 在線電子書 圖書描述

Book Description

Filled with fun anecdotes, quirky photos, and off-the-wall business advice, the provocative sequel to "It's Not How Good You Are, It's How good You Want to Be" reveals the surprising power of bad decisions.

From Publishers Weekly

Referring to his first book, It's Not How Good You Are, It's How Good You Want to Be, Arden describes himself as "author of world's bestselling book," ably demonstrating one nugget of wisdom to be found in his latest: "Great people have great egos; maybe that's what makes them great." Otherwise, the book suggests that Arden is less a great person (or a great author) than a great former creative director at advertising powerhouse Saatchi and Saatchi. In the restrictive, often repetitive genre of management by aphorism, Arden is an original: master of the snappy maxim and eye-catching graphic, Arden advocates unconventional thinking, skipping college, taking risks, being outrageous and failing dramatically. Missing is a page in this book emblazoned "Take my advice with a grain of salt," or "Triumph for an advertising copywriter may be disaster for an accountant." Nevertheless, Mr. Arden's books are a pleasure to peruse. His writing is spare, clever, brisk and pointed. Illustrations are clean and witty. Think you whatever, this book is a natty little addition to the business bookshelf.

Book Dimension

length: (cm)17.5                 width:(cm)10.9

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Whatever You Think, Think the Opposite 在線電子書 讀後感

評分

如果提到“创意”两个字,我想很多人都觉得与自己好像没什么关系。离“创意”最近的大概就是我们很少接触到的广告业了,而我们想象的充满创意的广告人真的和连播七季的美剧《广告狂人》里的男主角唐·德雷柏一样吗?任何从事创意相关,或是需要创意和创新的人都能从一套名为《...  

評分

合上《颠倒思维》这本书,我想到两个关键词——冒险和自我。 自我,意味着不但要发现自己的个性,并在生活中体现它、保持它,还要要敢于提出自己的观点,以及付诸于实践。简单而言,做自己,肯定自己,按照你的想法生活你的生活。这本书告诉我们:观点本无所谓对与错,这完全...

評分

Too many people spend too much time trying to perfect something before they actually do it. Instead of waiting for perfection, run with what you've got, and fix it as you go. 如果不把励志书仅仅当励志的话,这本书很有现实意义,也行得通。事实也就是这样,要改...  

評分

評分

从任何引发你共鸣、激发你想象的地方偷。狂热地吸收电影、音乐、图书、绘画、诗歌、摄影、对话、梦境、树木、建筑、路标、云朵、光与影。专注去偷那些对你的心灵说话的东西。只有这么做了,你的作品(以及你的赃物)才会显得真实。真实是无价的。独创是不存在的。别操心你如何...  

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