B. 約瑟夫•派恩和詹姆斯 H. 吉爾摩是俄亥俄州奧羅拉市戰略地平綫公司的共同創立人,該公司是一傢思想工作室,緻力於幫助企業構思和設計創意性方式,通過規模化定製、營造體驗、提供真實性和引導變革等手段為企業的經濟産齣提升價值。兩人閤著有《揭露消費者的真實需求》,共同編輯的作品有《利用規模化定製創造獨特顧客價值》。派恩的作品還包括《大眾化定製:商業競爭新領域》和《無限可能性:在數字化前沿創造顧客價值》。派恩是麻省理工學院設計實驗室訪問學者,設計未來委員會(Design Futures Council)以及歐洲體驗經濟中心的高級會員,同時他也是這兩傢機構的共同創辦人之一。吉爾摩是弗吉尼亞大學達頓商學院的巴頓學人(Batten Fellow)和助理講師,加州威斯敏斯特神學院護教學訪問講師。
譯者簡介 畢崇毅 畢業於北京外國語大學,曾就職於美國商務網、華為3Com公司、北京理工大學。長期從事圖書翻譯和文獻資料翻譯工作,纍計翻譯字數超過400萬字,代錶譯作《營銷革命3.0:從産品到顧客,再到人文精神》(菲利普•科特勒等著)
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You are what you charge for. And if you're competing solely on the basis of price, then you've been commoditized, offering little or no true differentiation. What would your customers really value? Better yet, for what would they pay a premium? Experiences. The curtain is about to rise, say Pine & Gilmore, on the Experience Economy, a new economic era in which every business is a stage, and companies must design memorable events for which they charge admission. With The Experience Economy, Pine & Gilmore explore how successful companies-using goods as props and services as the stage-create experiences that engage customers in an inherently personal way. Why does a cup of coffee cost more at a trendy cafe than it does at the corner diner or when brewed at home? It's the value that the experience holds for the individual that determines the worth of the offering and the work of the business. From online communities to airport parking, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating engaging experiences for both consumers and corporate customers. The Experience Economy marks the debut of an insightful, highly original, and yet eminently practical approach for companies to script and stage compelling experiences. In doing so, all workers become actors, intentionally creating specific effects for their customers. And it's the experiences they stage that create memorable-and lasting-impressions that ultimately create transformations within individuals. Make no mistake, say Pine & Gilmore: goods and services are no longer enough. Experiences are the foundation for future economic growth, and The Experience Economy is the playbook from which managers can begin to direct new performances.
个人感觉这本书看前5章就好了,有些概念还是很重要的,虽然实现方法在2019年可能有些落后。 1. 体验经济作为一种区别于低价的竞争优势 体验经济as a way to differentiate. 2.体验经济作为一种valuable resource 这句话指的是,从公司的角度,体验经济也是一种公司资产。 3. To...
評分我是个经济学的门外汉。在我所掌握的有限的经济知识中,产业是分为农业、工业和服务业的。但是从B·约瑟夫·派恩和詹姆斯H·吉尔摩两人合著的《体验经济》一书中,我知道,其实还有另外一种已经存在但却从未被明确提及的经济产出类型——体验经济——号称是人类社会的第四个经...
評分这本书恍惚在本科的时候借出来看过,但是就看了个开头。正如评论所说的,内容略显啰嗦,主要是案例比较多。虽然是几年前的书,但是有很多内容还是非常值得学习的。这本书让我有很多思考。能够让我思考的书并不多,有很多可能是有的没的内容,或者我根本还看不懂。要几年前看这...
評分大规模标准化的生产方式没有能够形成更高价值的体验经济,原因在没有对顾客的具体需求进行细分,结果会出现满足了顾客的基本服务需求,但在顾客体验上面没有得到更满意的效果。这解释了很多公司发展规模已经非常庞大但同时遭到人们许多抱怨的原因,体验经济关注的重点就是顾客...
評分这本书最早出版于1999年,现在的版本应该是新增加了许多内容。去年在北京期间朋友伊卡洛斯赠阅,迟迟未能写上书评。 体验应用的范围:关于体验经济,早期单独归类到电影、演讲会、娱乐,但是现在做产品营销的公司也开始产品中加入一些应用的场景,记得罗大胖在一期逻辑思维里...
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