Why We Buy

Why We Buy pdf epub mobi txt 電子書 下載2025

出版者:Simon & Schuster
作者:Paco Underhill
出品人:
頁數:255
译者:
出版時間:2000-06-02
價格:USD 15.00
裝幀:Paperback
isbn號碼:9780684849140
叢書系列:
圖書標籤:
  • 消費者行為 
  • 零售 
  • 營銷 
  • marketing 
  • consumer 
  • 經濟&金融 
  • 消費者行為 
  • 商業 
  •  
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Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research -- in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, from sweater displays at the mall to the beverage cooler at the drugstore, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.

In his quest to discover what makes the contemporary consumer tick, Underhill explains the shopping phenomena that often go unnoticed by retailers and shoppers alike, including:

<UL TYPE=DISC> <LI>How a well-placed shopping basket can turn a small purchase into a significant sale

<LI>What the "butt-brush factor" is and how it can make sales plummet

<LI>How working women have altered the way supermarkets are designed

<LI>How the "boomerang effect" makes product placement ever more challenging

<LI>What kinds of signage and packaging turn browsers into buyers </UL>

For those in retailing and marketing, Why We Buy is a remarkably fresh guide, offering creative and insightful tips on how to adapt to the changing customer. For the general public, Why We Buy is a funny and sometimes disconcerting look at our favorite pastime.

具體描述

讀後感

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看完此书,我的第一感觉就是:实践是检验真理的唯一标准。 当然,曾经也有人反驳过这句话,比如搞博弈论研究的蒲勇健老师,他说: 至于“实践是检验真理的唯一标准”这种说法,我想主要是一种政治家的术语。只要稍微熟悉科学哲学(如波普尔的证伪主义),就明白这句话是没有...  

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第一次听说购物学。非常好奇。(通过研究,比较,分析,以使商店和产品更加适应消费者需求)做了大量调查,我觉得购物学是一种小资科学。 ①把商品放在消费者拿得到的地方,物品的摆放也是一门科学,需要通过细心研究,谁才是真正的购买者。 ②商店的通道也是传递商品信息和提...  

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用戶評價

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略讀,零售業指南。

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略讀,零售業指南。

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有點絮叨

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有用!開店必讀

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略讀,零售業指南。

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