Marketing Metrics 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Paul W. Farris 作者

Financial Times/ Prentice Hall

译者

2006-4-18 出版日期

384 页数

GBP 20.99 价格

Hardcover

丛书系列

9780131873704 图书编码

Marketing Metrics 在线电子书图书标签: 营销市场营销 Business 职场管理商业管理经济商业统计工具

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Marketing Metrics 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Marketing Metrics 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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很不错的工具书，需要时可查阅，看看目录里的Metrics就能知道书的大致内容了。

评分☆☆☆☆☆

很不错的工具书，需要时可查阅，看看目录里的Metrics就能知道书的大致内容了。

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Marketing Metrics 在线电子书著者简介

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Marketing Metrics 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Marketing Metrics 在线电子书图书描述

Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce today's most powerful marketing metrics. The authors show how to use a "dashboard" of metrics to view market dynamics from various perspectives, maximize accuracy, and "triangulate" to optimal solutions. Their comprehensive coverage includes measurements of promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and profits; products and portfolios; customer profitability; sales forces and channels; pricing strategies; and more. You'll learn how and when to apply each metric, and understand tradeoffs and nuances that are critical to using them successfully. The authors also demonstrate how to use marketing metrics as leading indicators, identifying crucial new opportunities and challenges. For clarity and simplicity all calculations can be performed by hand, or with basic spreadsheet techniques. In coming years, few marketers will rise to senior executive levels without deep fluency in marketing metrics.This book is the fastest, easiest way to gain that fluency.

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