Marketing Metrics 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Paul W. Farris 作者

Financial Times/ Prentice Hall

譯者

2006-4-18 出版日期

384 頁數

GBP 20.99 價格

Hardcover

叢書系列

9780131873704 圖書編碼

Marketing Metrics 在線電子書圖書標籤: 營銷市場營銷 Business 職場管理商業管理經濟商業統計工具

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發表於2024-11-22

Marketing Metrics 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Marketing Metrics 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Marketing Metrics 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

Marketing Metrics 在線電子書用戶評價

評分☆☆☆☆☆

2006 best business book, S+B, marketing 1

評分☆☆☆☆☆

2006 best business book, S+B, marketing 1

評分☆☆☆☆☆

很實用。

評分☆☆☆☆☆

很實用。

評分☆☆☆☆☆

很不錯的工具書，需要時可查閱，看看目錄裏的Metrics就能知道書的大緻內容瞭。

Marketing Metrics 在線電子書著者簡介

Marketing Metrics 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Marketing Metrics 在線電子書圖書描述

Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce today's most powerful marketing metrics. The authors show how to use a "dashboard" of metrics to view market dynamics from various perspectives, maximize accuracy, and "triangulate" to optimal solutions. Their comprehensive coverage includes measurements of promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and profits; products and portfolios; customer profitability; sales forces and channels; pricing strategies; and more. You'll learn how and when to apply each metric, and understand tradeoffs and nuances that are critical to using them successfully. The authors also demonstrate how to use marketing metrics as leading indicators, identifying crucial new opportunities and challenges. For clarity and simplicity all calculations can be performed by hand, or with basic spreadsheet techniques. In coming years, few marketers will rise to senior executive levels without deep fluency in marketing metrics.This book is the fastest, easiest way to gain that fluency.

Marketing Metrics 在線電子書下載 mobi epub pdf txt 在線電子書下載

想要找書就要到圖書目錄大全

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