ADVERTISING NOW.ONLINE 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Wiedemann, Julius 编作者

Taschen

译者

2006-10 出版日期

448 页数

320.00元价格

Turtleback

丛书系列

9783822849569 图书编码

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ADVERTISING NOW.ONLINE 在线电子书图书描述

Ads in cyberspace: the best campaigns on the web today This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from food and beverage to electronics, clothing, and more), this tome examines the most effective and important online ad campaigns by exploring the work of the globe’s top award-winning agencies, including DM9, Tribal DDB, OgilvyOne, LOWE Tesch, and 2020 London. With each chapter containing an article from one of the agencies, you’ll learn not only what the biggest campaigns are, but also what it takes to create them. From Nike to Coca Cola, FIFA, and the WWF, these are the ads that are defining the face of online advertising.

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