Influence

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Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

His books including, Influence: Science & Practice, are the results of years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 2 million copies. Influence has been published in twenty-five languages. His most recent co-authored book, Yes! 50 Scientifically Proven Ways to be Persuasive, has been on the New York Times, USA Today & Wall Street Journal Best Seller Lists.

In the field of influence and persuasion, Dr. Cialdini is the most cited living social psychologist in the world today.

Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of

Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.

Dr. Cialdini is President of INFLUENCE AT WORK, an international consulting, strategic planning and training organization based on the Six Principles of Influence.

出版者:Harper Business
作者:Robert B. Cialdini
出品人:
页数:336
译者:
出版时间:2006-12-26
价格:USD 17.99
装帧:Paperback
isbn号码:9780061241895
丛书系列:
图书标签:
  • 心理学 
  • Psychology 
  • 影响力 
  • 心理 
  • 英文原版 
  • 商业 
  • influence 
  • 营销经管 
  •  
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Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

具体描述

读后感

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影响力,说到底是一个心理学的问题。 技巧是多样的,关键是懂得要散发影响力,需要让对象置于何种心理下。 诚实勇敢正直会有最大的影响力。 当人们觉得你有足够好的品质,这种心理下,你会有最大的影响力。 所谓大巧不工,大智若愚,正是如此。 就像降龙十八掌,内力足够...  

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正在看这本书,但是那些专家的点评让我觉得很难受,如同在享受美食的时候一只苍蝇飞来飞去,你又非吃不可的感觉 郁闷呀,后来发现原来还有另外一个版本的,建议大家坚决不要买人大版  

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都说看完这本书会变成人精? 我想了想我自己,看完快1年了,好像也没修炼到那份儿上。 为什末? 想来想去,觉得是性格使然。 东西方文化差异,从作者写书的出发点和方式上也能看出个大概。 读美国的舶来书,常常感觉论证很充分,数据和实验很多;读咱们自己的书,大多考经据...  

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影响力,说到底是一个心理学的问题。 技巧是多样的,关键是懂得要散发影响力,需要让对象置于何种心理下。 诚实勇敢正直会有最大的影响力。 当人们觉得你有足够好的品质,这种心理下,你会有最大的影响力。 所谓大巧不工,大智若愚,正是如此。 就像降龙十八掌,内力足够...  

用户评价

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读英文还是太慢了。尽管比译文读的舒服。我好讨厌manipulation。

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其实我想给五星的,只是这书不太简洁,看得我眼睛都疼了。。。

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好几年前我刚接触这本书的中文版的时候,特别喜欢书的内容。但如今自己在心理学专业并且学习了粗浅的社会心理学之后,发现这些所谓的技巧,无论是说服还是人际关系方面的,都在很大程度上会受到环境,情景,甚至是个人状态的影响。就拿这书的主题来说,如果想用书中所提供的一些方法去说服或者影响他人,很重要的一个前提是对方必须要处于不确定的状态下;换句话说,在对方并不清楚自己要什么的情况下,这些方法才能起到一定的作用。 书中所说到的其实都是一些我们生活中常见的影响力技巧。作者仔细观察,研究之后做出总结。可以试试,但并不作用于每一个人,并且对施用者的技巧和判断力有一定的要求。

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相较于社会心理学(教科书),Influence这一类书似乎只是提供比较多案例而已

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好看,不过还是太罗嗦了~

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