Influence pdf epub mobi txt 電子書 下載2025
Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.
His books including, Influence: Science & Practice, are the results of years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 2 million copies. Influence has been published in twenty-five languages. His most recent co-authored book, Yes! 50 Scientifically Proven Ways to be Persuasive, has been on the New York Times, USA Today & Wall Street Journal Best Seller Lists.
In the field of influence and persuasion, Dr. Cialdini is the most cited living social psychologist in the world today.
Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of
Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.
Dr. Cialdini is President of INFLUENCE AT WORK, an international consulting, strategic planning and training organization based on the Six Principles of Influence.
- 心理學
- Psychology
- 影響力
- 心理
- 英文原版
- 商業
- influence
- 營銷經管
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
具體描述
讀後感
生活处处有值得思考的地方，也需要去思考。做一个思想独立的人，不落入生活中有心人布下的陷阱。我感觉从与非亲密友好关系的人正面接触那一瞬间开始就应该启动思考的开关。我们并不以过多的心思去估量别人，但请允许我们尽可能地理性。 然而友好亲密的关系也是常常被人利用的...
評分 評分最近重读了《影响力》，这至少是第三遍或第四遍读它了，在读过诸多行为心理学，社会心理学书籍之后，这次重读对书中列举的各种例子和试验背后的心理因素了如指掌，深感又拉近了与当初西奥迪尼写这本书时境地的距离。好书就是这样的牛逼，你知道作者的境界在那里，但你却只能通...
評分此书个人认为囊括了心理学营销学人际交往术。。不可不看！以下总结的素私以为的本书精华，其余书本内容大多是举例或扩展论述某点，或为通识，不包含于本书摘中： 影响力的武器一切都应该尽可能地简单，但不要太简单。－－－阿尔伯特·爱因斯坦 找到那个我们可以控制的“哗哗”...
評分读《影响力》还是要读社科版，原因有三个： 第一，社科《影响力》是新版，人大《影响力》是旧版 社科版《影响力》和人大版《影响力》是同一本书的两个版本。虽然社科版的《影响力》比人大版早了整整5年问世，但社科版所翻译的是2001年出的《影响力》第四版，而人大版翻译的是...
用戶評價
很經典的書，人真是太容易被各種語言、情境影響瞭，尤其是我這樣的人，如果能稍微注意點兒或許就能做齣相對更好的決定。
评分外教材優於國內一點在於，相似的材料，不同寫作者有其獨到的組織方式，背後反映瞭寫作者自己對學科的理解，所以雖然理論在其他教材裏都接觸過，在這本裏依然能有新的收獲。反觀國內教材就像是工具書似的讓人覺得乾澀乏味，知識的堆砌背後沒有思想的統領……書中用瞭八9舉例，還用瞭共軍在朝鮮戰爭中對待美俘如何聰明的例子（雖然不苟同），翻譯成中文得被剪瞭吧……
评分大概是因為齣版於十年前，大部分觀點都已經似曾相識或者耳熟能詳。有相當大的篇幅很重復羅嗦，完全可以精簡掉。
评分長見識瞭。。。！
评分Simply fantastic reading for whoever in sales, marketing or pitching ideas..highly recommend
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