The Story Factor pdf epub mobi txt 电子书下载 2026

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出版者:Basic Books

作者:Annette Simmons

出品人:

页数:320

译者:

出版时间:2006-4-4

价格:USD 16.99

装帧:Paperback

isbn号码:9780465078073

丛书系列:

图书标签:

storytelling
表达
英文版
思维
讲故事
英文原版
美国
奥克兰图书馆
故事结构
叙事技巧
创意写作
人物塑造
情节发展
读者共鸣
文学元素
故事节奏
主题表达
情感驱动

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具体描述

A modern classic, revised and expanded: How the age-old art of storytelling can transform the way we communicateand the way we do business. The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons's success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From "who I am" to "I-know-what-you're thinking," Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.

作者简介

安妮特·西蒙斯 (AnnetteSimmons)，将故事思维应用在商业领域的先驱，曾创办美国团体程序咨询公司，致力于提高公私领域组织的团队建设及整体协调水平，曾服务的客户包括美国国家航空航天局（NASA）、美国国税局（IRS）、微软公司等。曾出版《你的团队需要一个会讲故事的人》等，本书是其公认的奠基之作。