Don Norman is co-founder of the Nielsen Norman Group, an executive consulting firm that helps companies produce human-centered products and services. He is Breed Professor of Design Emeritus at Northwestern University and Professor Emeritus at the University of California, San Diego, where he was founding chair of the Department of Cognitive Science and chair of the Department of Psychology. He has served as Vice President of Apple Computer's Advanced Technology Group, and his many books include "Emotional Design," "The Design of Future Things," and most recently, "Living with Complexity."
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.
In this entertaining and insightful analysis, cognitive scientist Donald A. Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.
伍迪·艾伦的一部片子中,伍迪扮演的Jack家淋浴器去开的时候没水出来,去打开洗脸池的水龙头的时候,浴缸水出来了,再去按按钮冲马桶的时候,淋浴的莲蓬头出水了。整个一指东打西。上次我和Longman去老师家,居然淋浴器无法使用。就那么几个控制的地方,转也不出水,拉也不出水...
评分糟糕的设计会对人类带来什么? 1怀疑智商 一次坐车,进去后无法关上车门,因为我找不到门把手在哪里。这辆车的门把手被设计隐藏起来了。坐在车里关不上门的时刻怀疑自己是不是智商出了问题。 2耗费人力 酒店一楼都会有旋转门。一次吃饭从酒店出来时就发现一个迎宾...
评分去过无数的网站,看上去很美,其实导航非常容易混淆... 有些手机外观很时尚,看上去不错,但是标点符号,都要当成输入法来做,让人沮丧.... 有一次,我在自家单元门口,忘记了开锁的密码。平时都习惯了,下意识的按密码,但是那天不知为何,突然忘记了,就像...
评分我一度是个实用派,很排斥阅读设计理论类书籍,因为实在觉得,在我达到那种level之前,给我灌输各种故弄玄虚的世界观毫无意义,听了半天觉得很牛逼但是也没法和实际操作接轨。所以即使要读书也无非是《photoshop实用技法》一类的东西---即使读这类书也不如找几个熟手在关键技术...
评分本书是本很老的书了,可惜过了很长时间才引进中国,所以很多观念和例子表面上看起来比较陈旧了。 本书前6章都是在为第7章做铺垫——以用户为中心的设计。读本书,需要注意的是理解其思想,而不是照着形式去学习本书。其实要学习UCD很简单,只需要牢记下面7条原则: 1.应用存储...
又看了遍英文版的,用词真是浅显好懂。。。
评分神作!看完这本书我再也不能无视门、水龙头和电灯开关了。
评分感觉是最好读的一本textbook
评分又看了遍英文版的,用词真是浅显好懂。。。
评分封面设计最好的一版
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