Don Norman is co-founder of the Nielsen Norman Group, an executive consulting firm that helps companies produce human-centered products and services. He is Breed Professor of Design Emeritus at Northwestern University and Professor Emeritus at the University of California, San Diego, where he was founding chair of the Department of Cognitive Science and chair of the Department of Psychology. He has served as Vice President of Apple Computer's Advanced Technology Group, and his many books include "Emotional Design," "The Design of Future Things," and most recently, "Living with Complexity."
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.
In this entertaining and insightful analysis, cognitive scientist Donald A. Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.
很久很久以前,世上还没有免费电子信箱的时候,有两个同胞弟兄,一个叫阿里巴巴,一个叫高西木。同胞不同命,高西木同志嫁给了有钱人的女儿,所以发财了。阿里巴巴却依旧是个穷人,只有上山砍柴,无意中发现里四十大盗的藏宝洞。藏宝洞有个密码,叫“芝麻,芝麻,开门。” 这...
評分今儿是个大晴天,中午上三楼,中庭的阳光耀眼。忽然发现中庭的中央斜倚着一块画板,支在画凳上;好奇ing,慢慢走去看: 通 知 老师们、同学们,今天因建筑馆楼顶施工,敬请绕行,以免误伤。 可是你把个通知摆这儿,头顶...
評分不过,它和下面这本书是同一本书,小心不要买重。 The Design of Everyday Things http://otho.douban.com/lpic/s1915036.jpg 上一个版本译做《设计心理学》,两个版本的书名翻译都很诡异。 不过书是好书,绝对绝对的好书。读了就知道什么叫差距,80年代别人提出的观点你现在...
評分书送过来,翻完了目录,发现上当了。 在最新的序言结束前,编者在后面羞答答地写了一行字:本书中文版第1版于2002年出版,书名为《设计心理学》。 这本叫《好用型设计》的狗屎,跟以前不同的有三点: 【1】只是书的名字变了(还是同一个译者); 【2】新增了一篇...
評分我一度是个实用派,很排斥阅读设计理论类书籍,因为实在觉得,在我达到那种level之前,给我灌输各种故弄玄虚的世界观毫无意义,听了半天觉得很牛逼但是也没法和实际操作接轨。所以即使要读书也无非是《photoshop实用技法》一类的东西---即使读这类书也不如找几个熟手在关键技术...
me likey
评分Different view and unique illustration~ very enjoyable book to read~
评分課本
评分me likey
评分all time classic.
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