A Handbook of Corporate Communication and Public Relations 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


A Handbook of Corporate Communication and Public Relations

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Sandra Oliver 作者
Routledge
译者
2004-06-17 出版日期
456 页数
USD 200.00 价格
Hardcover
丛书系列
9780415334198 图书编码

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A Handbook of Corporate Communication and Public Relations 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

A Handbook of Corporate Communication and Public Relations 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

A Handbook of Corporate Communication and Public Relations 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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A Handbook of Corporate Communication and Public Relations 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

A Handbook of Corporate Communication and Public Relations 在线电子书 图书描述

This text provides an excellent overview of corporate communication, which comprehensively positions current debates. It gives the reader an in-depth analysis and synthesis of multidisciplinary and interdisciplinary approaches to corporate communication. Clear indications are given of the pertinent best practice outcomes of theoretically based applications. Academics, practitioners and students alike will gain a comprehensive coverage of corporate communication involvement in the key area of corporate strategy and business and corporate affairs. Illustrated throughout with contemporary case-studies this text highlights the importance and significance of understanding corporate communication in content and context. Past and present theories are illuminated and areas of debate are discussed and future directions are explored. It is an essential one-stop reference resource for all those studying or interested in corporate communication.</P>

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