Hooked 在线电子书 图书标签: 产品 设计 心理学 互联网 思维 产品设计 产品经理 商业
发表于2024-05-17
Hooked 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
Hook Model 只能说是作者从成功的habit-forming产品中提炼出的规律而已,指导实践还远远不够,建议速读即可。
评分好书,薄、透彻、理论联系实际。
评分好书,薄、透彻、理论联系实际。
评分A must read!
评分产品设计方面的五星图书。
Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life."
He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Nir blogs regularly at NirAndFar.com
Why do some products capture our attention, while others flop?
What makes us engage with certain products out of habit?
Is there a pattern underlying how technologies hook us?
This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging.Hooked is a guide to building products people can't put down.
Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers:
- Practical insights to create user habits that stick.
- Actionable steps for building products people love.
- Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
用了三个小时读完,做了很多笔记。之前对微信读书不以为然,毕竟有那么多的纸质书还有kindle我都看不完。但是看到越来越多的人在推荐(好吧,主要是斯坦利马同学~)心里也产生了好奇想要看一看。于是,周日终于登陆使用了一下。 这大概就是书里面所说的外部触发吧。总之,微信...
评分书里大部分内容都是基础已知信息,且书中案例都是TOP公司(Facebook、Instagram等)的事后归因,没劲(多一些初创期公司的预判与分析、多一些增长期的分析与改进建议,才有水平)。 以下整理一些对自己还有价值的认知,备忘;因为书是别人的,不能写写画画,所以写在本子上,之...
Hooked 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024