Hooked 在線電子書 圖書標籤: 産品 設計 心理學 互聯網 思維 産品設計 産品經理 商業
發表於2025-03-17
Hooked 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025
看瞭幾章、幾篇書評、一個 PPT。第三階段的 Variable Reward 的 Variable 最受啓發。
評分如何讓用戶對所用的産品上癮?這本書提齣瞭四步驟:Trigger(提供外部信息,聯係內部需求),Action(盡可能便利用戶使用過程),Reward(物質與精神滿足感),Investment(盡可能讓用戶多參與,用戶付齣越多的努力,越可能養成使用習慣)。一個能讓用戶反復使用的産品必須從某個方麵解決或緩解瞭用戶的問題,搔中客戶的癢(scratch the user's itch),它就得到瞭極高的用戶忠誠度。
評分看瞭幾章、幾篇書評、一個 PPT。第三階段的 Variable Reward 的 Variable 最受啓發。
評分A habit is when not doing an action causes a bit of pain P36. Habit Zone: where the behavior occurs with enough frequency and perceived utility
評分Couldn't finish. Good design should be sincere and honest, not manipulative.
Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life."
He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Nir blogs regularly at NirAndFar.com
Why do some products capture our attention, while others flop?
What makes us engage with certain products out of habit?
Is there a pattern underlying how technologies hook us?
This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging.Hooked is a guide to building products people can't put down.
Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers:
- Practical insights to create user habits that stick.
- Actionable steps for building products people love.
- Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
你是否有过这样的经历? 你发了一个朋友圈,你开始时不时拿起手机看一看,你想看看谁点了我的赞,他们到底怎么评论我的?如果每隔几秒钟,朋友圈小红点的数字不断往上涨,你会越来越加快翻看微信的频率,回复朋友们的评论,直到小红点再也不亮为止。 这个系统不断鼓励我们...
評分 評分Hooked 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025