Hooked 在線電子書 圖書標籤: 産品 設計 心理學 互聯網 思維 産品設計 産品經理 商業
發表於2025-03-26
Hooked 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025
Hook Model 隻能說是作者從成功的habit-forming産品中提煉齣的規律而已,指導實踐還遠遠不夠,建議速讀即可。
評分比較通用的模型,實踐中可以以此來思考和評估産品,解釋成功的産品容易,難在用某個方法論把新産品做成功。
評分Commonality of porn, heroine, iPhone, luxury handbags and shoes, WeChat, Facebook and candy crush... Psychological and physiological addiction. It's all about dopamine and dopamine receptors. That is right in my field! lol
評分體係很棒
評分書中的例子基本上是互聯網産品,但是未嘗不可給實體産品一些啓發
Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life."
He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Nir blogs regularly at NirAndFar.com
Why do some products capture our attention, while others flop?
What makes us engage with certain products out of habit?
Is there a pattern underlying how technologies hook us?
This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging.Hooked is a guide to building products people can't put down.
Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers:
- Practical insights to create user habits that stick.
- Actionable steps for building products people love.
- Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
你是否有过这样的经历? 你发了一个朋友圈,你开始时不时拿起手机看一看,你想看看谁点了我的赞,他们到底怎么评论我的?如果每隔几秒钟,朋友圈小红点的数字不断往上涨,你会越来越加快翻看微信的频率,回复朋友们的评论,直到小红点再也不亮为止。 这个系统不断鼓励我们...
Hooked 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025