Hooked 在線電子書 圖書標籤: 産品 設計 心理學 互聯網 思維 産品設計 産品經理 商業
發表於2024-12-22
Hooked 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
Couldn't finish. Good design should be sincere and honest, not manipulative.
評分Hook Model 隻能說是作者從成功的habit-forming産品中提煉齣的規律而已,指導實踐還遠遠不夠,建議速讀即可。
評分體係很棒
評分看瞭幾章、幾篇書評、一個 PPT。第三階段的 Variable Reward 的 Variable 最受啓發。
評分利用習慣養成術的程度將越來越多地決定産品或服務的成功或失敗。公司必須瞭解的習慣形成的機製,以增進習慣與産品或服務的銜接,最終幫助用戶形成有利的操作慣例。習慣養成術通過“內部觸發”創建聯結,通過內部觸發而創造聯結可以藉助構成hook的四個部分 - 觸發,動作,可變迴報和投資。
Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life."
He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Nir blogs regularly at NirAndFar.com
Why do some products capture our attention, while others flop?
What makes us engage with certain products out of habit?
Is there a pattern underlying how technologies hook us?
This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging.Hooked is a guide to building products people can't put down.
Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers:
- Practical insights to create user habits that stick.
- Actionable steps for building products people love.
- Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
《上瘾》是我在17年浏览ProductHunt网站时看到的一本书,英文书名叫《Hooked》,它在美国是一本畅销书。 一百年前,产品销售比拼的是产能,所以发明了流水线、提高生产率的福特成为时代明星;五十年前,产品销售比拼的是渠道和营销,所以铺货能力强、广告预算高的宝洁成为市场...
評分 評分Hooked 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024