作者:
克里斯蒂娜·柯利娅,巴西资深记者、知名的商业和管理咨询顾问。供职巴西最畅销的商业杂志《检视》(Exame)执行编辑12余年。其间她参与了几十篇针对巴西大型公司的深度报告。
译者:
王仁荣,法学博士,百威英博亚太区副总裁。2003年加入百威英博,和雷曼、马塞尔、贝托3G“三剑客”相识、共事13年,先后参与了“英特布鲁收购美洲饮料”“英博收购百威”以及世纪并购“百威英博收购南非米勒”等一系列大型跨境并购案。他也是百威英博在中国及亚太地区并购扩张的亲历者。
My friend - and now partner - Jorge Paulo and his team are among the best businessmen in the world. He is a fantastic person and his story should be an inspiration to everybody, as it is for me." - Warren Buffett
In just over forty years, Jorge Paulo Lemann, Marcel Telles and Beto Sicupira built the biggest empire in the history of Brazilian capitalism and launched themselves onto the world stage in an unprecedented way.
Over the past five years, they have acquired no fewer than three globally-recognized American brands: Budweiser, Burger King and Heinz. This has been achieved as discreetly as possible and they have shunned any personal publicity.
The management method they developed, which has been zealously followed by their employees, is based on meritocracy, simplicity and constant cost cutting.
Their culture is as efficient as it is merciless and leaves no room for mediocre performances. On the other hand, those who bring in exceptional results have the chance to become company partners and make a fortune.
Dream Big presents a detailed behind-the-scenes portrait of the meteoric rise of these three businessmen, from the founding of Banco Garantia in the 1970s to the present day.
In 1971, when the Brazilian stock market was going through an euphoria, Harvard graduate, tennis champion and underwater fishing enthusiast from Rio de Janeiro Jorge Paulo Lemann decided to start a new business. He assembled some partners and put out a newspaper ad: "Brokerage wanted." Days later, Lemann began running what would become the cornerstone of his fortune and those of over 200 other people. Its name was Garantia.
The "Garantia model" was based on businesses that impressed Lemann, such as Goldman Sachs in finance and Walmart in retail. Its philosophy gave the best workers the opportunity to become shareholders.
2019年第15本书《3G资本帝国》读完。 本书的作者是巴西的一名资深媒体人。作者通过一系列相关人物的访谈和公开资料,勾勒出目前的巴西首富雷曼当年是如何一步一步带领众人从建立投行加兰蒂亚,到领导股权投资机构GP投资,再到建立了当前控制着卡夫亨氏,百威英博,汉堡王这些食...
评分 评分以前对投行那些事了解的不多,知道名字的更多是全球声明的高盛、摩根士坦利等投行,而且一直觉得巴西除了资源没啥特别牛逼的企业,而听到3G,应该是巴菲特搞亨氏的时候有所耳闻。这本书大致描述了一帮巴西本土投行精英,从金融到零售、啤酒等实业的发展历程。 文章重点描述的管...
评分你的目标让人想笑,别人当你开玩笑,你知道自己胆子不小。 以行业翘楚为师,师其长技以制其、并其、吞其。 学习成长的路上,没有同行的伙伴,走不远,如何携手并进?志向,利益,兴趣! 选择伙伴很重要,穷、聪明、强烈的致富欲望,用可变薪酬与合伙人制度鼓励新人、并固定淘汰...
评分管理理念:打造优秀的人才团队 精英文化:合伙人雷曼就毕业于Harvard(巴西人考取harvard无论是成绩还是学费都对家庭和个人要求很高)* 高激励:通过低工资+高奖金激励公司所有员工 提拔新人,采用合伙人制:年轻人足够优秀就提拔为合伙人,并且可以拥有公司股份 *注:3G对人才...
精英文化是有条件的. 你有和精英相匹配的激励--钱和空间. 没有这些, 就别扯精英文化. 其次, 还是要有梦想! 收购的企业还是有一个共性的, 就是人人都会用的, 才能有巨大的成功. 啤酒, 食品都是dau上10亿的商品. 那个时代的收购, 红利还是管理系统. 用相对精英的管理文化去切换家族落后的管理文化. PE渗透到企业运营里面, 有点类似高瓴现在做的事情. pe管理一个行业最先做的还是学习, 先用一年时间去一线!去一线!去一线! 一年时间, 足够了解了. 对于一个较为聪明的人, 没有什么障碍的. 员工钱太多就会腐蚀进取心, 人性人性啊! psd是双刃剑. 有钱还是要做慈善,多捐助一些学生! 最后, 天天锻炼身体, 不抽烟不喝酒, 还是有心脏病!!!
评分后半部分更好看~
评分poor, smart, desire
评分后半部分更好看~
评分名气很大,实质内容极度极度一般,毫无干货,当故事书看
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