作者:
克里斯蒂娜·柯利娅,巴西资深记者、知名的商业和管理咨询顾问。供职巴西最畅销的商业杂志《检视》(Exame)执行编辑12余年。其间她参与了几十篇针对巴西大型公司的深度报告。
译者:
王仁荣,法学博士,百威英博亚太区副总裁。2003年加入百威英博,和雷曼、马塞尔、贝托3G“三剑客”相识、共事13年,先后参与了“英特布鲁收购美洲饮料”“英博收购百威”以及世纪并购“百威英博收购南非米勒”等一系列大型跨境并购案。他也是百威英博在中国及亚太地区并购扩张的亲历者。
My friend - and now partner - Jorge Paulo and his team are among the best businessmen in the world. He is a fantastic person and his story should be an inspiration to everybody, as it is for me." - Warren Buffett
In just over forty years, Jorge Paulo Lemann, Marcel Telles and Beto Sicupira built the biggest empire in the history of Brazilian capitalism and launched themselves onto the world stage in an unprecedented way.
Over the past five years, they have acquired no fewer than three globally-recognized American brands: Budweiser, Burger King and Heinz. This has been achieved as discreetly as possible and they have shunned any personal publicity.
The management method they developed, which has been zealously followed by their employees, is based on meritocracy, simplicity and constant cost cutting.
Their culture is as efficient as it is merciless and leaves no room for mediocre performances. On the other hand, those who bring in exceptional results have the chance to become company partners and make a fortune.
Dream Big presents a detailed behind-the-scenes portrait of the meteoric rise of these three businessmen, from the founding of Banco Garantia in the 1970s to the present day.
In 1971, when the Brazilian stock market was going through an euphoria, Harvard graduate, tennis champion and underwater fishing enthusiast from Rio de Janeiro Jorge Paulo Lemann decided to start a new business. He assembled some partners and put out a newspaper ad: "Brokerage wanted." Days later, Lemann began running what would become the cornerstone of his fortune and those of over 200 other people. Its name was Garantia.
The "Garantia model" was based on businesses that impressed Lemann, such as Goldman Sachs in finance and Walmart in retail. Its philosophy gave the best workers the opportunity to become shareholders.
《基业长青》有句话说的好,高瞻远瞩公司的创办人通常都是制造时钟的人,而不是报时的人。造钟者,关注于企业文化和组织打磨,而报时人,关注的则是商业战略。3G资本的缔造者无疑是前一种。 3G资本并不广泛为人所知,但它却是全球范围内私募股权投资领域的标杆企业。从证券经纪...
评分 评分3G资本最宝贵的财富是什么? 是携带了3G资本基因的员工。这些员工如病毒一般,加入那些被收购的企业,然后把3G资本的理念、经营模式、制度复制到新的公司,从而彻底在新公司身上打上自己的烙印。雷曼等人对于人才的重视,放眼全球也少有人可以相提并论。设立各种奖学金,直接资...
评分2019年第15本书《3G资本帝国》读完。 本书的作者是巴西的一名资深媒体人。作者通过一系列相关人物的访谈和公开资料,勾勒出目前的巴西首富雷曼当年是如何一步一步带领众人从建立投行加兰蒂亚,到领导股权投资机构GP投资,再到建立了当前控制着卡夫亨氏,百威英博,汉堡王这些食...
评分01 投行时代 > 1971年,雷曼等人收购加兰蒂亚经纪公司的交易席位 > 随后两年,马塞尔、贝托等加入该公司;在接下来合作中不断磨合,形成三人内核 > 1994年,加兰蒂亚史上最佳业绩,利润接近10亿美元 > 19998年,亚洲金融风暴、三人内核重心不在加兰蒂亚(期间雷曼...
数次看到了和自己共鸣的部分,庆幸自己take the risks,巴西的昨天就是我们的今天。最好的时代!
评分Crazily ambitious people change the world.
评分很一般
评分以终为始,不择手段。 先摸底,再行动。
评分3G到GP的历史,归纳了一些巴西人的商业原则,DREAM,PEOPLE,CULTURE
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