Jaime Levy
拥有二十多年交互实践经验的用户体验策略专家。她的交互设计咨询公司JLR Interactive为创业公司以及思科、索尼等大型企业打造可持续的创新型互联网解决方案。Jaime热心于帮助世界各地的人们实践用户体验的创新方法,同时在南加利福尼亚大学兼任教授。
User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.
Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists.
Define and validate your target users through provisional personas and customer discovery techniques
Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value
Focus your team on the primary utility and business model of your product by running structured experiments using prototypes
Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
什么是UX Strategy? 标题很差,看副标题就行了——How to Devise Innovative Digital Products that People Want 也就是最开始验证产品,调研需求的过程。 关乎的是Big picture,而不是产品的界面设计,用户体验细节。叫UX大概和作者本身UX的身份有关,同时也是鼓励设计师们进...
评分什么是UX Strategy? 标题很差,看副标题就行了——How to Devise Innovative Digital Products that People Want 也就是最开始验证产品,调研需求的过程。 关乎的是Big picture,而不是产品的界面设计,用户体验细节。叫UX大概和作者本身UX的身份有关,同时也是鼓励设计师们进...
评分什么是UX Strategy? 标题很差,看副标题就行了——How to Devise Innovative Digital Products that People Want 也就是最开始验证产品,调研需求的过程。 关乎的是Big picture,而不是产品的界面设计,用户体验细节。叫UX大概和作者本身UX的身份有关,同时也是鼓励设计师们进...
评分什么是UX Strategy? 标题很差,看副标题就行了——How to Devise Innovative Digital Products that People Want 也就是最开始验证产品,调研需求的过程。 关乎的是Big picture,而不是产品的界面设计,用户体验细节。叫UX大概和作者本身UX的身份有关,同时也是鼓励设计师们进...
评分什么是UX Strategy? 标题很差,看副标题就行了——How to Devise Innovative Digital Products that People Want 也就是最开始验证产品,调研需求的过程。 关乎的是Big picture,而不是产品的界面设计,用户体验细节。叫UX大概和作者本身UX的身份有关,同时也是鼓励设计师们进...
还行吧。
评分还行吧。
评分very detailed, can execute step by step. However, not suitable for every situation
评分一般般
评分还行吧。
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