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Problems in Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Moutinho, Luiz A. M./ Chien, Charles S. 作者

Sage Pubns

译者

2007-12 出版日期

336 页数

$ 74.58 价格

Pap

丛书系列

9780761971795 图书编码

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Problems in Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers through http://www.sagepub.co.uk.

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